Digital advertising trends for 2020
Posted: Wed Dec 04, 2024 10:46 am
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Day after day, more users turn to digital channels to research, buy and find recommendations for products or services.
The new year is about to begin, which implies new goals and objectives for your company. To achieve this, it is essential that you take into account these 3 list of turks and caicos islands consumer email digital advertising trends that will gain greater strength this coming 2020.
Digital advertising trends for 2020
1. Digital Video
Although it is not new, video will gain more relevance during the next year, as this format continues to grow in the digital world. According to a study by Salesforce, in 2019, companies increased their video advertising by 65% and approximately 86% of marketers use video content in their digital campaigns.
Within the variety of videos, those of short duration are the ones that predominate in popularity, since they manage to transmit their message and capture the attention of consumers in a limited time.
“Bumper Ads” are a clear example, which appear on YouTube and last only 6 seconds. These ads offer an attractive and creative visual format that usually manages to extend the reach of the brand.
2. Native advertising
Another of the big trends is native advertising , which is a form of paid media advertising that adapts to the environment in which it appears, impacting the user in a less intrusive way than traditional advertising.
These ads are not perceived as advertising per se, as they are 100% integrated with the medium in which they appear in terms of content and format. However, for ethical reasons, it must always be indicated that it is promoted content.
Some popular formats within native advertising include the recommendation of posts, articles or resources. It can also be found in the social media feed and on mobile devices. The trend is leaning towards the creation of new formats that adapt to the feed of each social network.
Native advertising reaches the user in a friendly way, is not disruptive and does not affect the flow of content on the page, so hesitating to implement native ads in your next digital campaigns is not an option.
3. Programmatic advertising
Programmatic advertising will play an important role in the coming year, as 72% of digital media is expected to be fully automated. If you didn't know, programmatic advertising is based on Big Data, as thanks to the implementation of algorithms, a large volume of data on user navigation is stored, obtaining detailed information about the consumer to such a degree that their future behavior can be predicted.
Programmatic advertising is a key piece for companies, as it allows them to deliver "personalized" advertising that is more in line with people's tastes and interests, providing greater interaction and improving their metrics.
Now, advertisers do not buy media but user profiles, and the benefit of implementing this trend generates value for both companies and the end consumer, maximizing the effectiveness of campaigns.
New technology, new advertising spaces
Finally, with the arrival of new technologies, which are becoming more present in our lives every day, such as voice assistants, portable devices, and virtual and augmented reality, the doors are opening to reach a larger audience through new media.
It is important to always stay at the forefront and look for ways to promote our product or service by reaching our user profile in the right place, time and way.
The final recommendation is to evaluate the trends that allow you to execute increasingly innovative strategies, always taking into account your company's objectives and constantly evaluating your results.
You still have time to incorporate new trends into your digital advertising, give that refresh to your marketing plan, and achieve your goals and purposes for 2020. Happy Holidays!
Day after day, more users turn to digital channels to research, buy and find recommendations for products or services.
The new year is about to begin, which implies new goals and objectives for your company. To achieve this, it is essential that you take into account these 3 list of turks and caicos islands consumer email digital advertising trends that will gain greater strength this coming 2020.
Digital advertising trends for 2020
1. Digital Video
Although it is not new, video will gain more relevance during the next year, as this format continues to grow in the digital world. According to a study by Salesforce, in 2019, companies increased their video advertising by 65% and approximately 86% of marketers use video content in their digital campaigns.
Within the variety of videos, those of short duration are the ones that predominate in popularity, since they manage to transmit their message and capture the attention of consumers in a limited time.
“Bumper Ads” are a clear example, which appear on YouTube and last only 6 seconds. These ads offer an attractive and creative visual format that usually manages to extend the reach of the brand.
2. Native advertising
Another of the big trends is native advertising , which is a form of paid media advertising that adapts to the environment in which it appears, impacting the user in a less intrusive way than traditional advertising.
These ads are not perceived as advertising per se, as they are 100% integrated with the medium in which they appear in terms of content and format. However, for ethical reasons, it must always be indicated that it is promoted content.
Some popular formats within native advertising include the recommendation of posts, articles or resources. It can also be found in the social media feed and on mobile devices. The trend is leaning towards the creation of new formats that adapt to the feed of each social network.
Native advertising reaches the user in a friendly way, is not disruptive and does not affect the flow of content on the page, so hesitating to implement native ads in your next digital campaigns is not an option.
3. Programmatic advertising
Programmatic advertising will play an important role in the coming year, as 72% of digital media is expected to be fully automated. If you didn't know, programmatic advertising is based on Big Data, as thanks to the implementation of algorithms, a large volume of data on user navigation is stored, obtaining detailed information about the consumer to such a degree that their future behavior can be predicted.
Programmatic advertising is a key piece for companies, as it allows them to deliver "personalized" advertising that is more in line with people's tastes and interests, providing greater interaction and improving their metrics.
Now, advertisers do not buy media but user profiles, and the benefit of implementing this trend generates value for both companies and the end consumer, maximizing the effectiveness of campaigns.
New technology, new advertising spaces
Finally, with the arrival of new technologies, which are becoming more present in our lives every day, such as voice assistants, portable devices, and virtual and augmented reality, the doors are opening to reach a larger audience through new media.
It is important to always stay at the forefront and look for ways to promote our product or service by reaching our user profile in the right place, time and way.
The final recommendation is to evaluate the trends that allow you to execute increasingly innovative strategies, always taking into account your company's objectives and constantly evaluating your results.
You still have time to incorporate new trends into your digital advertising, give that refresh to your marketing plan, and achieve your goals and purposes for 2020. Happy Holidays!