advertising-strategies
Posted: Wed Dec 04, 2024 10:53 am
Companies must prepare with special campaigns to boost their sales during key seasons. The seasons of the year and their celebrations mark different periods in which the demand for certain goods and services increases.
Although not all seasons naturally boost sales in a certain type of business, December, for many of them, represents the opportunity to increase the number list of western sahara consumer email of transactions for the Christmas celebrations.
According to a study on Christmas shopping in Mexico , 10% of Mexicans between 25 and 40 years old make 75% of their purchases online. On the other hand, a study carried out by the Mexican Internet Association (2018) reveals that 33% of users click on online advertising, and 21% of them have made a purchase from the advertising.
That is why companies must prepare with special campaigns to boost their sales during these seasons.
Below, we share some tips to adapt your digital campaigns to the seasons of greatest value for your company:
1. Know your audience
With the help of tools like Google Analytics , it is possible to know the profile and behavior of your audience during seasonal celebrations in order to generate a campaign that attracts them to get involved with your product or service.
This research allows you to decide the tone with which the campaign will be communicated and the emotions you want to convey. Thanks to technology, it is possible to segment and channel your advertising towards the type of people you want to attract, based on your prior knowledge of them.
2. Generate valuable and concrete messages
To design your seasonal campaign message, we recommend focusing on two things: what led the customer to see your message and what you want to tell them . This way, your communication will be more effective if you speak to them within the context of their situation and propose a timely and concrete solution.
Remember to always add a call-to-action at the end to encourage them to follow the steps to close a sale.
how-to-create-attractive-advertising-ads
3. Incorporate your ads on different platforms
By incorporating ads on different platforms such as search engines, social networks, email or blogs, you have a greater reach and level of recall.
Although an ad can be presented differently from one platform to another, the campaign message must be kept consistent to serve its purpose.
If there is a platform that usually has a higher conversion rate for your company, whether it is search engines or display ads, we recommend investing a higher percentage of your budget in them, as it will possibly bring greater returns in the future.
Advertisements are a way to boost audience interest in a company. That is why it is important for them to be attractive. To do this, in this article we share 5 recommendations.
4. Design a specific landing page for the campaign
Seasonal messages and touches require a specific landing page so you don't have to modify your website every time you want to launch a new campaign, and with its elements, boost conversions and measure the campaign.
You can use tools like HubSpot or WordPress, as they have landing page templates ready to be customized.
I recommend creating variations and analyzing them through A/B tests to compare the ones that have the most conversions. On this landing page you can also promote your products or services that are most appropriate for the season , thus also increasing the chances of generating conversions.
5. Set a schedule
Choose key dates to coordinate the launch of your campaign in the most efficient way. Consider the days when there are higher sales and conduct a survey of your competitors.
Being the first to launch a campaign does not guarantee its success, but it can create an advantage by generating early impressions.
6. Measure the performance of your campaign
One of the great advantages of digital marketing is the ability to measure and adjust everything in real time. Take advantage of this great advantage and constantly review the performance of the campaign to make the necessary adjustments as soon as an area of opportunity for improvement is detected.
You can start by identifying the landing page with the most conversions and analyze what is causing the success, in order to make adaptations to the rest.
Although not all seasons naturally boost sales in a certain type of business, December, for many of them, represents the opportunity to increase the number list of western sahara consumer email of transactions for the Christmas celebrations.
According to a study on Christmas shopping in Mexico , 10% of Mexicans between 25 and 40 years old make 75% of their purchases online. On the other hand, a study carried out by the Mexican Internet Association (2018) reveals that 33% of users click on online advertising, and 21% of them have made a purchase from the advertising.
That is why companies must prepare with special campaigns to boost their sales during these seasons.
Below, we share some tips to adapt your digital campaigns to the seasons of greatest value for your company:
1. Know your audience
With the help of tools like Google Analytics , it is possible to know the profile and behavior of your audience during seasonal celebrations in order to generate a campaign that attracts them to get involved with your product or service.
This research allows you to decide the tone with which the campaign will be communicated and the emotions you want to convey. Thanks to technology, it is possible to segment and channel your advertising towards the type of people you want to attract, based on your prior knowledge of them.
2. Generate valuable and concrete messages
To design your seasonal campaign message, we recommend focusing on two things: what led the customer to see your message and what you want to tell them . This way, your communication will be more effective if you speak to them within the context of their situation and propose a timely and concrete solution.
Remember to always add a call-to-action at the end to encourage them to follow the steps to close a sale.
how-to-create-attractive-advertising-ads
3. Incorporate your ads on different platforms
By incorporating ads on different platforms such as search engines, social networks, email or blogs, you have a greater reach and level of recall.
Although an ad can be presented differently from one platform to another, the campaign message must be kept consistent to serve its purpose.
If there is a platform that usually has a higher conversion rate for your company, whether it is search engines or display ads, we recommend investing a higher percentage of your budget in them, as it will possibly bring greater returns in the future.
Advertisements are a way to boost audience interest in a company. That is why it is important for them to be attractive. To do this, in this article we share 5 recommendations.
4. Design a specific landing page for the campaign
Seasonal messages and touches require a specific landing page so you don't have to modify your website every time you want to launch a new campaign, and with its elements, boost conversions and measure the campaign.
You can use tools like HubSpot or WordPress, as they have landing page templates ready to be customized.
I recommend creating variations and analyzing them through A/B tests to compare the ones that have the most conversions. On this landing page you can also promote your products or services that are most appropriate for the season , thus also increasing the chances of generating conversions.
5. Set a schedule
Choose key dates to coordinate the launch of your campaign in the most efficient way. Consider the days when there are higher sales and conduct a survey of your competitors.
Being the first to launch a campaign does not guarantee its success, but it can create an advantage by generating early impressions.
6. Measure the performance of your campaign
One of the great advantages of digital marketing is the ability to measure and adjust everything in real time. Take advantage of this great advantage and constantly review the performance of the campaign to make the necessary adjustments as soon as an area of opportunity for improvement is detected.
You can start by identifying the landing page with the most conversions and analyze what is causing the success, in order to make adaptations to the rest.