At the same time, some marketing agencies still offer old promotion technologies, such as link building .
What indicators will help you objectively evaluate the quality of your own Internet portal?
And how can you simultaneously improve these indicators and the site’s position in search results?
Let's lift the veil. Current numerical indices - IKS, PR - now objectively reflect the usefulness and traffic of resources , and not just their rating.
But what does this give to the website owner?
Let's look at some examples:
Wikipedia, the well-known job search service hh.ru, and the media holding RBC, which are popular and constantly updated, have IKSs above 40-50 thousand.
These information sites have been awarded the Yandex Users' Choice award for audience engagement and are cited by dozens of popular blogs.
LiveInternet research proves that resources with 10,000 visitors per day have an IKS from 1,000 to 10,000.
Показатели качества сайта
How can you simultaneously increase your website's quality indicators and search engine position?
In this article we will tell you about this and more.
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TIC and VIC are old Yandex technologies
What is TIC and VIC?
How were these indicators tracked previously?
And why did they stop talking about them?
TIC or thematic citation index is an old indicator that was calculated:
based on the number of external links to the site;
taking into account the subject matter of the web portals that link.
Another WCI index (weighted citation index) took into account:
quantity;
popularity of sites containing external links to the resource being checked.
You could see the TIC:
using Yandex services, for example, through Yandex.Webmaster or by installing a Yandex button on your resource;
using website analysis tools.
The number of VICs was not disclosed.
In the early 2000s, the TIC and VIC indicators really reflected the authority of a resource.
And along with other factors, they significantly influenced the site’s search positions in Yandex.
But over time, a business emerged to promote web portals through links.
Satellite sites began to be created specifically to increase the link mass.
Since August 2018, Yandex has changed the rules of the game – it has abandoned these indicators.
What happened next?
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