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How to Optimize Your Website for Google Voice Search:

Posted: Thu Dec 05, 2024 4:35 am
by sheikh1234
Today you will learn how to optimize your website for voice search in 2018.

The tips and strategies provided are based on research conducted by Backlinko in January 2018.

We analyzed 10,000 to guatemala phone number library search results pages generated by Google voice search.

During the testing process, 11 potential ranking factors were examined, including page loading speed, Schema micro-markup and HTTPS.

The results of the study will help to understand how to properly optimize a resource for voice search.

Исследование факторов ранжирования голосового поиска Google
The main conclusions of the analysis
Loading speed is a determining factor in SEO. The average speed of websites from the first page of voice search results is 4.6 seconds. This is 52% higher than the average loading speed of all Internet resources.
Sites on HTTPS connections predominate – their share is 70.4%.
Google Home likes short answers. On average, the voice response is no longer than 29 words.
Schema plays a secondary role. Only 36.4% of resources included in voice search results use this micro-markup (this figure is only slightly higher than the average in organic search worldwide, which is 31.3%).
Authority domains perform better than less authoritative ones. The average domain rank for Google voice search results, as measured by Ahrefs , is 76.8. You can watch an overview of Ahrefs in this video.
AHREFS Review: What It Is and How to Use It | SEOQUICK
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Content that is popular on social media ranks higher. The average voice search result for posts is 1,199 Facebook shares and 44 retweets.
Simple, easy-to-understand text is more successfully positioned in voice output. The average readability of its results is at the level of the 9th grade of the school curriculum.
It turned out that there are very few sites in the search results whose title tags contain the exact match of the query. Creating separate pages for each key is the wrong promotion strategy.
The average number of words in posts is 2312. Google tends to look for answers in long articles.
Content that ranks high in text search on a PC is likely to appear in voice search results as well. It has been found that 75% of top voice search results are in the TOP-3 of regular results for the same query.
Getting into the rich snippets block will help improve your position in voice search results, which takes 40.7% of all its answers from there.
Below are the statistics and detailed information on these 11 statements. For convenience, we have divided them into several blocks.

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Speed, security and conciseness
You won’t get to the TOP of voice search if you don’t take maximum care of the user.

He doesn't like to wait, doesn't want to infect his gadget with viruses and looks for short answers.

Give the user all of this and you will win.

Read below for details.

Fast loading sites are favored by Google voice search
After analyzing the loading speed of voice search results, it turned out that the average rate is much higher than that of most web pages.

For comparison, we used TTTB (“time to first byte”) as a basis – a measurement that reflects the speed of the server on which the resource is located.

The metric shows how long it takes the server to respond to a request.

The average time for voice search is 0.54 seconds, while the global average is 2.1 seconds.