That is, sites without banners, pop-up windows, teaser and contextual advertising , or any other advertising formats.
And this is important because the average Internet user spends 6 hours and 43 minutes in virtual space every day.
Most likely, each of us will spend more than 100 days online this year .
At the same time, the total amount of funds invested by advertisers in online advertising at the end of 2019 amounted to $294 billion .
By investing huge amounts of money in advertising and working with an audience that literally lives online, companies have a vested interest in people seeing them.
Пользователи Интернета
On average, every Internet user hong kong phone number library sees at least 63 advertising blocks per day - it is tiring, overloading with information, and finally, simply annoying.
The larger the volume of online advertising becomes and the more aggressively it pursues users, the stronger the resistance.
In this case, it's called "consumer cynicism" - when people want to make bargain purchases and follow the promotions of specific companies, but at the same time do not want to see advertising in general.
According to GlobalWebIndex, at the beginning of 2020, almost half of Internet users aged 16 to 64 used ad blockers .
Использование блокировщиков рекламы
An ad blocker is a thin bridge that helps balance between usefulness and intrusiveness, leaving only those ads that do not irritate a person or leaving none at all if the user has chosen a world without ads.
Nikolay
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On the dangers of online advertising
Advertising is not only a valuable opportunity for a company to earn money.
It is also a real hindrance to internet surfing, and getting to phishing sites, and even the possibility of losing money while surfing the net.
How does this happen?
Advertising can be annoying and harassing, but that's not all it can do in the right hands.
Here are the troubles that can come from ads for the sale of everything and everyone:
Anti-surfing, or advertising interferes with Internet surfing. There are sites so clogged with advertising that it blocks the content , closes the menu, the screen slider, does not allow you to read calmly. Pop-up windows (teasers) are especially guilty of this, often there is too much advertising blocks of YAN (Yandex advertising network).
