A/B testing:
Posted: Thu Dec 05, 2024 4:38 am
A/B testing is a marketing tool that allows you to determine the most converting version of a website page through comparison.
Split testing tracks which elements (buttons, headings, images) and in what sequence “work” more effectively.
Do you want to receive more applications and calls from the site?
Read how to increase conversion with A/B testing!
Let's figure out why it is so important to customize your website to your customers' needs using A/B testing?
Почему так важно настроить сайт под потребности клиентов с помощью А/Б-тестирования?
The relevance of split testing is growing every day.
This is mainly due to high competition.
In some areas of business, the cost of attracting customers on the Internet sometimes reaches astronomical levels.
This is because people have unlimited choice.
A person can open 20 similar sites, compare offers and choose the best one.
At the same time, he wants to do this with minimal effort.
Therefore, it is important to adapt the online resource to the needs of potential clients in order to extract the maximum benefit from incoming traffic - to receive targeted applications and calls at a minimum cost.
Read and stay informed!
Nikolay
Hey! Yes, you. Looking for traffic to your site? SEOquick will attract you 100% organic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines
We will do comprehensive SEO promotion: content, reputation, internal optimization, link building
Our SEO is white, our goals iceland phone number library are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
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A/B testing - what is it in simple terms?
What is A/B testing?
Main goals and objectives.
Who is it suitable for?
A/B testing is a marketing tool designed to measure the effectiveness of a website page through comparison.
The essence of the method is quite simple.
We create a duplicate of page A and change some indicator on it, for example, the title text, the call to action on the button, or the image.
Then we evenly distribute the incoming traffic: we show one option to half of the potential clients, and the other to the remaining 50%.
As a result, we look at which page most often helps achieve the set goal (application, call, subscription, downloading a catalog, etc.).
Проведение A/B теста
Important: The main goal of an A/B test is to increase the conversion rate of a website page and reduce the cost of attracting a potential client. If we test 3 pages at once, the traffic should be distributed evenly (33.3% each).
Changing a seemingly insignificant element, such as the text on a CTA element (button), can lead to increased conversion.
To test this hypothesis, it is enough to replace the call to action “Order” with “Receive” during a split test and track the reaction of potential customers.
In addition, you can change the color, size of buttons and other parameters.
Other elements on the page are tested using a similar principle.
Experiments are conducted with headings, visual content, design elements, as well as forms, etc.
For example, a form with two fields often produces a more effective result than a form with 3-5 fields, due to its ease of perception.
Thus, with the help of A/B testing, we strive to adapt to the needs of the client and create the most user-friendly website interface.
Let's look at an example for a clearer understanding: if 1000 people come to the site, and 100 of them leave a request, the conversion is 10%.
Let's say that after replacing the "Order" button with "Receive", the conversion rate increased to 20%.
This means that out of 1000 clicks you will receive 200 applications, while the investment in advertising will remain the same.
Split testing tracks which elements (buttons, headings, images) and in what sequence “work” more effectively.
Do you want to receive more applications and calls from the site?
Read how to increase conversion with A/B testing!
Let's figure out why it is so important to customize your website to your customers' needs using A/B testing?
Почему так важно настроить сайт под потребности клиентов с помощью А/Б-тестирования?
The relevance of split testing is growing every day.
This is mainly due to high competition.
In some areas of business, the cost of attracting customers on the Internet sometimes reaches astronomical levels.
This is because people have unlimited choice.
A person can open 20 similar sites, compare offers and choose the best one.
At the same time, he wants to do this with minimal effort.
Therefore, it is important to adapt the online resource to the needs of potential clients in order to extract the maximum benefit from incoming traffic - to receive targeted applications and calls at a minimum cost.
Read and stay informed!
Nikolay
Hey! Yes, you. Looking for traffic to your site? SEOquick will attract you 100% organic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines
We will do comprehensive SEO promotion: content, reputation, internal optimization, link building
Our SEO is white, our goals iceland phone number library are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
A/B testing - what is it in simple terms?
What is A/B testing?
Main goals and objectives.
Who is it suitable for?
A/B testing is a marketing tool designed to measure the effectiveness of a website page through comparison.
The essence of the method is quite simple.
We create a duplicate of page A and change some indicator on it, for example, the title text, the call to action on the button, or the image.
Then we evenly distribute the incoming traffic: we show one option to half of the potential clients, and the other to the remaining 50%.
As a result, we look at which page most often helps achieve the set goal (application, call, subscription, downloading a catalog, etc.).
Проведение A/B теста
Important: The main goal of an A/B test is to increase the conversion rate of a website page and reduce the cost of attracting a potential client. If we test 3 pages at once, the traffic should be distributed evenly (33.3% each).
Changing a seemingly insignificant element, such as the text on a CTA element (button), can lead to increased conversion.
To test this hypothesis, it is enough to replace the call to action “Order” with “Receive” during a split test and track the reaction of potential customers.
In addition, you can change the color, size of buttons and other parameters.
Other elements on the page are tested using a similar principle.
Experiments are conducted with headings, visual content, design elements, as well as forms, etc.
For example, a form with two fields often produces a more effective result than a form with 3-5 fields, due to its ease of perception.
Thus, with the help of A/B testing, we strive to adapt to the needs of the client and create the most user-friendly website interface.
Let's look at an example for a clearer understanding: if 1000 people come to the site, and 100 of them leave a request, the conversion is 10%.
Let's say that after replacing the "Order" button with "Receive", the conversion rate increased to 20%.
This means that out of 1000 clicks you will receive 200 applications, while the investment in advertising will remain the same.