WEBSITE PROMOTION IN MOSCOW (B2C SERVICES):
Posted: Thu Dec 05, 2024 4:41 am
In the previous case, I looked at how to promote a B2B website in large cities.
But what if your business is focused on B2C – on one-time clients?
What could be the differences?
The client usually makes italy phone number library a choice situationally, giving preference to reputation, price of services and terms of the transaction (in the specified priority).
The client can search for companies in different ways - in search, on directory sites, on maps and simply on forums
The client can often ask in the format “Company name” + Reviews, since most often these are one-time transactions
Unlike websites selling goods, after a transaction the user usually rarely places an order again.
In large cities, competition can be quite high in terms of SEO and context (click price, search results competition)
B2C – под разовых клиентов
What types of businesses fall under this category?
Assistance in preparing documents (certificates, passports, military ID cards, etc.)
Cargo and passenger car evacuation services
Repair and installation of windows
Snow removal from roofs (seasonal work)
As we can see, unlike B2B, where it was possible to build up a client base, here the strategy will be completely different.
b2b vs b2c
In this case, we will look at the development of a B2C services business using the example of a car buyback site in Moscow.
Subject: car buyback in Moscow (damaged, credit)
Region: Moscow
Website type: website with a service in landing format
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines.
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Internal website optimization
You should always start working on promotion by checking all the errors in its core.
Errors in semantics, in loading speed, in On-Page – all of them will drag the site to the bottom regardless of the work carried out on the external appearance.
The site we were doing SEO promotion for had the following problems:
Duplicate content on the site.
The pages cannibalized each other and were similar.
The texts were written for SEO purposes and did not carry any semantic content.
The usability of the pages was poorly developed – only the main page worked.
So we created a simple plan that consisted of steps that were already clear to everyone.
Step 1. Defining keywords for website promotion
Initially, I studied the semantics by which clients come to the site.
The webmaster of Yandex and Google helped me with this.
In the search console, I highlighted the necessary queries that make sense to promote and for which the content needs to be optimized:
Определение ключи для продвижения сайта
By collecting search queries and dividing them into groups, I determined the optimal keys for the pages.
But what if your business is focused on B2C – on one-time clients?
What could be the differences?
The client usually makes italy phone number library a choice situationally, giving preference to reputation, price of services and terms of the transaction (in the specified priority).
The client can search for companies in different ways - in search, on directory sites, on maps and simply on forums
The client can often ask in the format “Company name” + Reviews, since most often these are one-time transactions
Unlike websites selling goods, after a transaction the user usually rarely places an order again.
In large cities, competition can be quite high in terms of SEO and context (click price, search results competition)
B2C – под разовых клиентов
What types of businesses fall under this category?
Assistance in preparing documents (certificates, passports, military ID cards, etc.)
Cargo and passenger car evacuation services
Repair and installation of windows
Snow removal from roofs (seasonal work)
As we can see, unlike B2B, where it was possible to build up a client base, here the strategy will be completely different.
b2b vs b2c
In this case, we will look at the development of a B2C services business using the example of a car buyback site in Moscow.
Subject: car buyback in Moscow (damaged, credit)
Region: Moscow
Website type: website with a service in landing format
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines.
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Internal website optimization
You should always start working on promotion by checking all the errors in its core.
Errors in semantics, in loading speed, in On-Page – all of them will drag the site to the bottom regardless of the work carried out on the external appearance.
The site we were doing SEO promotion for had the following problems:
Duplicate content on the site.
The pages cannibalized each other and were similar.
The texts were written for SEO purposes and did not carry any semantic content.
The usability of the pages was poorly developed – only the main page worked.
So we created a simple plan that consisted of steps that were already clear to everyone.
Step 1. Defining keywords for website promotion
Initially, I studied the semantics by which clients come to the site.
The webmaster of Yandex and Google helped me with this.
In the search console, I highlighted the necessary queries that make sense to promote and for which the content needs to be optimized:
Определение ключи для продвижения сайта
By collecting search queries and dividing them into groups, I determined the optimal keys for the pages.