Retargeting Audience
Retargeting Audience
The retargeting audience is people who have already shown their interest in a product or service. To get into this list, they only had to perform a certain action that confirmed their attention.
Such visitors do not necessarily relate to potential customers and belong to the target audience. On the contrary, when the parameters of the ideal buyer are defined, you should not expect activity exclusively from a limited number of people. After all, there are exceptions to almost every rule. Therefore, the retargeting audience can be wide and include opposite site guests in characteristics, and it is precisely about advertising your own virtual office on the Internet that this article will indirectly discuss.
Retargeting Audience: How Advertising Platforms Work
Resources that help with promotion, naturally, for the customer's money, are guided by the behavior of visitors. Services, again, do not care how you think a client or customer should look. Machines react to the parameters that you set for repeated advertising.
For example , for the VKontakte network, it is enough to upload a list containing phone numbers and e-mails of users. And you can create this list yourself, collecting information about potential clients. Or install a VK pixel - a sensor, a counter on your site, with the help of which you can collect information about the actions of guests. After that, the advertising tool of the social network will begin to promote your products or services according to the list, repeatedly offering to pay attention to them.
The author of this text has not yet installed a pixel for his VKontakte community . Advertising efforts in the social network are insignificant, but perhaps in the future a closer connection with the site's statistics will be required.
Let's consider Yandex Direct. Here, the retargeting audience is also formed in a "semi-manual" mode. The site owner, using the Yandex Metrica counter, creates goals - benchmarks by which to track the activity of visitors. He chooses what most emphasizes the interest of the guests. Then the system forms a group of users truemoney phone number data achieved the desired goals, and shows the ad again and again.
on the site where this blog is hosted, the author, who is also the owner, also uses re-display of ads to the most active guests.
For this purpose, the following goals that visitors have achieved are used:
1. Switch to messenger.
2. Pressing the phone.
3. Clicking on the e-mail.
4. Submitting a form. This refers to a request for services.
5. Transition to social networks.
6. View at least 4 pages of the site.
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