What is contextual advertising?

[Rakhirandiseo]

What will drain your advertising budget faster: contextual or targeted advertising
Contextual advertising
Contextual advertising
Targeted advertising
Targeted advertising
Evgeniy Letov
Sooner or later, a business owner who wants to attract more leads asks himself: target or context? It's hard to choose: you don't want the budget to go down the drain, you want the campaign to pay off and get a lot of requests at once and at a good price. But it's not clear which type of advertising will help.

So let's talk about this in the article: we'll tell you how to distribute your budget so that marketing pays off and your business grows. And we'll explain how targeted advertising differs from contextual advertising, which of them will help you make a profit right now, and which one will help you make a profit in the long term.

Content
What is contextual advertising?
What is targeted advertising
The main differences between the two promotion methods
Using two methods at the same time
Resume
Contextual advertising is advertising in the search results of Yandex and Google. They appear depending on the words entered in the search bar, and correspond to the topic of the request. More expensive ones are located on the first lines, cheaper ones - at the bottom of the page.


Search results are marked as advertising
Contextual ads also exist in the form of banners. They appear home owner phone number data because they are based on a person's previous search queries. The subject of the resource itself does not matter. For example, dentistry can be advertised on a website about travel, pets, or cooking.

Banners are tailored not only to keywords, but also to user behavior. For example, if a person was looking at sports equipment on marketplaces or in online stores, then ads on this topic will start appearing on websites.


A banner that offers to buy a kitchen set. It started appearing on websites because Yandex was previously used to search for kitchen design tips.
The context is designed for warm and hot traffic: people are ready to buy a product or service. Therefore, the texts are clear and understandable: they show what problem the product solves, why it should be bought from a specific company and why now.

Any sales cannot be done without a digital funnel, and the same applies to contextual advertising. People go through the following path: