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5. Buying useless links
Optimizers suggest promoting using links to the site, but do not specify that these will be purchased links in large quantities. Search engine algorithms will react to spam, and the site will, on the contrary, fall in the search results or will be excluded from it for a while or even forever.

Links are an effective way to promote a website, but they must be natural. Therefore, you need to create quality content that bloggers and digital specialists will be happy to link to.


Information from Yandex on how long it takes to get out from under the sanctions of the Minusinsk algorithm
6. Promotion by irrelevant queries
The contractor does use queries, but they are completely unsuitable for the site's subject matter, and low-frequency ones at that. For example, the customer sells shoes online, and the contractor promotes the site using queries like "transportation of building materials, movers, cheap." The resource will really skyrocket in the search results due to the lack of competition, but sales will not increase: users will find something on the site that they don't expect. The risk of getting banned also increases.

Reputable contractors always take on only relevant queries of medium frequency, and highlight clusters of keywords so that users find themselves immediately on the pages they need.


Once a week I will send materials rcs phone number data marketing: cases, expert articles, checklists and instructions, invitations to webinars, reviews of Friday humor.

Evgeny Letov , founder of the Promo Expert agency

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7. Promotion only by informational queries
Search engine queries are divided into informational and commercial. Informational queries are needed so that users find expert content from the brand and begin to trust it, which will only indirectly lead to sales. An example of a query is "how to care for suede shoes."

People enter commercial queries into a search engine to buy a product. An example is “buy suede boots.” No commercial project or online store can do without these queries.