What is and what is not Inbound Marketing?
Posted: Thu Jan 23, 2025 3:39 am
Nowadays, it is common to search for answers to everyday concerns or problems on the Internet. Even our leisure time is satisfied by the content we find on the Web. Many users take for granted that the Internet will provide answers and solutions for almost everything.
The Internet has become a great platform for uploading and consuming content. And for this reason, it is the favorite platform for consumers, since there they find not only information about the products or services they need but also advice from other people who have already tried them, reviews and comments.
However, traditional marketing has found a way to go digital with vp safety email database annoying and invasive advertising and announcements that make it difficult for users to navigate. Traditional tactics have an aggressive strategy that pursues users with commercial messages instead of giving them what they need right away.
This is why inbound marketing has emerged, a way of connecting the seller with the customer in a friendly and relevant way. The way of consuming has changed, therefore, the way of approaching the public must change to respond to their new habits. But what is and what is not this new trend?
“Inbound and Outbound” marketing face to face
Unwanted ads, pop-ups, advertising videos and forms that are found on social networks, email and websites of interest have trained consumers to avoid advertising. This is the norm, a set of invasive tactics that stand between the person and the product that they would buy if they knew it would satisfy their needs. In contrast to this aggressive form, we have an alternative that is more friendly and useful.
Inbound strategies do not want to interrupt the user with advertising, but rather allow them direct access to what they were looking for, the solution to their problems, the answer to their questions. Instead of greeting them with an annoying ad, Inbound Marketing presents clear and useful information with the first click . And if that were not enough, when they finish consuming the information, the user will have the option of continuing to access more educational information that will help them make an informed purchasing decision.
Instead of trying to grab attention with an ad that few will read, you should attract consumers who are more likely to buy with useful, quality content. The intention of presenting this information without any hesitation allows future customers to approach the product. In this way, we can learn about their particular needs and, when the person is ready, offer them the specific solution to their problems.
The Internet has become a great platform for uploading and consuming content. And for this reason, it is the favorite platform for consumers, since there they find not only information about the products or services they need but also advice from other people who have already tried them, reviews and comments.
However, traditional marketing has found a way to go digital with vp safety email database annoying and invasive advertising and announcements that make it difficult for users to navigate. Traditional tactics have an aggressive strategy that pursues users with commercial messages instead of giving them what they need right away.
This is why inbound marketing has emerged, a way of connecting the seller with the customer in a friendly and relevant way. The way of consuming has changed, therefore, the way of approaching the public must change to respond to their new habits. But what is and what is not this new trend?
“Inbound and Outbound” marketing face to face
Unwanted ads, pop-ups, advertising videos and forms that are found on social networks, email and websites of interest have trained consumers to avoid advertising. This is the norm, a set of invasive tactics that stand between the person and the product that they would buy if they knew it would satisfy their needs. In contrast to this aggressive form, we have an alternative that is more friendly and useful.
Inbound strategies do not want to interrupt the user with advertising, but rather allow them direct access to what they were looking for, the solution to their problems, the answer to their questions. Instead of greeting them with an annoying ad, Inbound Marketing presents clear and useful information with the first click . And if that were not enough, when they finish consuming the information, the user will have the option of continuing to access more educational information that will help them make an informed purchasing decision.
Instead of trying to grab attention with an ad that few will read, you should attract consumers who are more likely to buy with useful, quality content. The intention of presenting this information without any hesitation allows future customers to approach the product. In this way, we can learn about their particular needs and, when the person is ready, offer them the specific solution to their problems.