To be a world-class company you have to hire world-class people
Posted: Thu Jan 23, 2025 3:57 am
"A player hires A+ players" said Steve Jobs and that is a turning point for a company. When he worked at Apple, Guy collaborated with the smartest group of people he has ever met. Not PhD graduates but really experienced people who are passionate about achieving a vision of work. This lesson resonated particularly with me. It is important to hire experienced people with potential rather than people with a fancy title. Experience is not just on paper but can be demonstrated with a portfolio of work and recommendations from others.
6. A unique and high-value product not only makes money, it changes the world
To be a truly impactful company, you need to find something vp technical email database truly unique that delivers high value to your market. The point is that we all want to retain and build loyalty among our customers, but to do that we need to give them something that is not only unique but that delivers real value. That combination of attributes is a real challenge, but who doesn't like a challenge?
7. There are certain things that you must first believe in before you can see them come true.
Today's world is one of innovation. Everyone is trying to fit in and not have to change, said Guy Kawasaki. Therefore, to stand out from the mass of offers that saturate certain markets, we must go against the "trend" of not innovating, even if that means doing something that goes completely against what seems logical at a certain point. We must not exaggerate, but we must be alert to be on the wave and not wait to be covered by the next trend in our industry.
What a great start to the biggest English-language marketing conference of the year! More learning from Simon Sinek and other speakers is coming tomorrow, so if you want to keep up to date with the latest information in Spanish, follow me or follow the official hashtag to read tweets from all attendees.
As we all know, for Steve Jobs one of the most important points of product development was design. Although Guy said he couldn't imagine a person who would rather buy a fat black laptop than a slim silver Mac just because it's good, there are plenty of people who do. I include myself in that group: I'm definitely not an Apple fan. But I do appreciate design and aesthetics in other things, and on that point Guy Kawasaki is right: Things should not only be good but also visually pleasing to capture
6. A unique and high-value product not only makes money, it changes the world
To be a truly impactful company, you need to find something vp technical email database truly unique that delivers high value to your market. The point is that we all want to retain and build loyalty among our customers, but to do that we need to give them something that is not only unique but that delivers real value. That combination of attributes is a real challenge, but who doesn't like a challenge?
7. There are certain things that you must first believe in before you can see them come true.
Today's world is one of innovation. Everyone is trying to fit in and not have to change, said Guy Kawasaki. Therefore, to stand out from the mass of offers that saturate certain markets, we must go against the "trend" of not innovating, even if that means doing something that goes completely against what seems logical at a certain point. We must not exaggerate, but we must be alert to be on the wave and not wait to be covered by the next trend in our industry.
What a great start to the biggest English-language marketing conference of the year! More learning from Simon Sinek and other speakers is coming tomorrow, so if you want to keep up to date with the latest information in Spanish, follow me or follow the official hashtag to read tweets from all attendees.
As we all know, for Steve Jobs one of the most important points of product development was design. Although Guy said he couldn't imagine a person who would rather buy a fat black laptop than a slim silver Mac just because it's good, there are plenty of people who do. I include myself in that group: I'm definitely not an Apple fan. But I do appreciate design and aesthetics in other things, and on that point Guy Kawasaki is right: Things should not only be good but also visually pleasing to capture