The worst opinion we have heard about websites
Posted: Thu Jan 23, 2025 4:27 am
Designing a website is always complicated. As it is an important asset of the digital strategy, all those involved will want to be present during its development and will have requests and opinions to give about it. This often creates chaos when it comes to designing and programming the website's functionalities due to constant meetings, long approval processes and continuous changes.
But all these problems pale in comparison to the phrase that once came out of the mouth of the general manager:
"The website has to adapt to what the company needs and not to what the public is looking for"
Let's pause. There was clearly a mistake. Maybe we misheard. We know that a page that is not useful to the company is a waste of money, but we cannot forget that the user is the ultimate goal of all our efforts.
If your page does not offer useful information, your audience will not visit it.
Without visits you will not be able to get new leads.
Without leads you won't be able to close sales and your website won't be of any use to you.
A website is much more accounting directors email address than a business card for a company. If it is well used and focused, it can become a constant source of sales. If the digital marketing team is really trying to implement a strategy, it must understand that its website is the center of all its activity and, therefore, the most important asset it has.
According to Google, there are around 3 billion internet searches every day. That means the potential market for your business is truly impressive. Without a proper website, all the traffic you could receive would be wasted.
A website is the only place you have to implement customer attraction strategies. All of your blog posts, landing pages, CTAs, and content offers and emails depend on your website. That's why, like any good sales asset, it should be focused on your customers and their needs. If it doesn't serve your audience, it's best to delete it.
But it seems that this manager's way of thinking is very common. We have seen a large number of websites that do not serve the potential clients of companies. Extremely simple pages, without valuable information and that only exist because "every company has a website."
This view is not only outdated, it is also bad for your business. Why miss out on the opportunity to gain new customers through a relatively inexpensive system? Do you think the manager is going to turn down a new source of steady income? We don't either.
Your job as a digital marketing director is to make sure that the importance of a functional website for the public is understood throughout the company. If your site's ranking improves, if you increase the amount of content, if you increase traffic and attract more leads, your company and your brand will benefit.
But to convince key people, you'll need data and statistics to back it up. We invite you to read this study of more than 7,000 companies worldwide that demonstrates the effectiveness of websites as the main source of clients for various businesses. So, when you manage to approve the website redesign and show its results, no one will ever again doubt the value of a website and your digital marketing strategies.
But all these problems pale in comparison to the phrase that once came out of the mouth of the general manager:
"The website has to adapt to what the company needs and not to what the public is looking for"
Let's pause. There was clearly a mistake. Maybe we misheard. We know that a page that is not useful to the company is a waste of money, but we cannot forget that the user is the ultimate goal of all our efforts.
If your page does not offer useful information, your audience will not visit it.
Without visits you will not be able to get new leads.
Without leads you won't be able to close sales and your website won't be of any use to you.
A website is much more accounting directors email address than a business card for a company. If it is well used and focused, it can become a constant source of sales. If the digital marketing team is really trying to implement a strategy, it must understand that its website is the center of all its activity and, therefore, the most important asset it has.
According to Google, there are around 3 billion internet searches every day. That means the potential market for your business is truly impressive. Without a proper website, all the traffic you could receive would be wasted.
A website is the only place you have to implement customer attraction strategies. All of your blog posts, landing pages, CTAs, and content offers and emails depend on your website. That's why, like any good sales asset, it should be focused on your customers and their needs. If it doesn't serve your audience, it's best to delete it.
But it seems that this manager's way of thinking is very common. We have seen a large number of websites that do not serve the potential clients of companies. Extremely simple pages, without valuable information and that only exist because "every company has a website."
This view is not only outdated, it is also bad for your business. Why miss out on the opportunity to gain new customers through a relatively inexpensive system? Do you think the manager is going to turn down a new source of steady income? We don't either.
Your job as a digital marketing director is to make sure that the importance of a functional website for the public is understood throughout the company. If your site's ranking improves, if you increase the amount of content, if you increase traffic and attract more leads, your company and your brand will benefit.
But to convince key people, you'll need data and statistics to back it up. We invite you to read this study of more than 7,000 companies worldwide that demonstrates the effectiveness of websites as the main source of clients for various businesses. So, when you manage to approve the website redesign and show its results, no one will ever again doubt the value of a website and your digital marketing strategies.