Digital marketing trends in 2014
Posted: Thu Jan 23, 2025 5:07 am
At the start of a new year, there are many expectations about the new tools that will appear, the trends that will be generated and where digital marketing will go. That is why we recommend that you pay attention to these 5 trends so that you can get the most out of them and make your clients feel attracted to your strategies.
1. “Big Data” Meets Personal Information: In 2013, the buzzword was “big data.” The incredible capabilities that this type of information had and still has showed great potential for doing business. But, as many companies discovered, having a lot of information about their customers, industry and competitors does not always mean having answers to the company’s problems. Someone always needs to figure out what to do with that information, which was intended for engineers, not marketing people.
That's why we believe that in 2014, big data will be combined with the personal information that companies have about their customers. If you think about it carefully, you'll realize that your company has a australia accountant email database lot of information about its customers: what they bought, when they bought it, how much they spent, etc. By combining this information with big data, we'll be able to know not only the major market trends, but also when and how our customers are looking to do business, and thus we'll be able to approach them at the right time, with the right offer.
2. More advertising, less organic results: We've reached a point where all social networks are trying to monetize their platforms. Facebook has even publicly admitted that it will become increasingly difficult for businesses to appear organically. If a business wants to get more than 1 or 2% of views on their content, they will have to pay. Likewise, Twitter, Instagram and Pinterest are taking similar measures so we can all expect our organic reach to drop. This means that this year you will have to strategically choose where to invest your time and the best way to make your content stand out from the rest.
3. Re-emerging your home base: Instead of focusing on getting Facebook fans or Twitter followers, your marketing staff should focus on how to get the audience you already have to come to your blog or subscribe to your mailing lists.
.As a business, you have complete control over your website and your mailing lists. You won’t have to agree to third-party terms and conditions, and any changes to those platforms will be up to you. The advantage is that you have control over the content that is published and the emails that are sent. And what good does this do for you? Suffice it to say that customer acquisition via email has quadrupled in the last 4 years .
4. Personal Messaging and Marketing: In 2013 we witnessed an explosion in personal messaging tools like SnapChat. These tools point to the power of immediacy and the importance of personal, up-close communication. When thinking about your marketing strategy, consider that being honest and personal is a great tool. Also consider how to use the platforms you have to create content that is relevant not only for its information but also for its longevity. At the end of the day, what you want to achieve is that people who know you have an incentive to engage and act on your marketing efforts.
5. Visual Content: Infographics and images will continue to attract more visitors and improve conversion rates. The fastest growing platforms like Instagram or Pinterest are built around images. Your marketing strategy should consider taking great photos, making eye-catching designs, and using images that draw visitors to your content.
These 5 trends for 2014 show us that this New Year will have to focus on the personal. Use the information you have about your audience combined with personal messages and lots of graphic content and you will be on your way to improving your website, your social networks and your mailing lists. This is the year in which you will be able to reach your audience more
1. “Big Data” Meets Personal Information: In 2013, the buzzword was “big data.” The incredible capabilities that this type of information had and still has showed great potential for doing business. But, as many companies discovered, having a lot of information about their customers, industry and competitors does not always mean having answers to the company’s problems. Someone always needs to figure out what to do with that information, which was intended for engineers, not marketing people.
That's why we believe that in 2014, big data will be combined with the personal information that companies have about their customers. If you think about it carefully, you'll realize that your company has a australia accountant email database lot of information about its customers: what they bought, when they bought it, how much they spent, etc. By combining this information with big data, we'll be able to know not only the major market trends, but also when and how our customers are looking to do business, and thus we'll be able to approach them at the right time, with the right offer.
2. More advertising, less organic results: We've reached a point where all social networks are trying to monetize their platforms. Facebook has even publicly admitted that it will become increasingly difficult for businesses to appear organically. If a business wants to get more than 1 or 2% of views on their content, they will have to pay. Likewise, Twitter, Instagram and Pinterest are taking similar measures so we can all expect our organic reach to drop. This means that this year you will have to strategically choose where to invest your time and the best way to make your content stand out from the rest.
3. Re-emerging your home base: Instead of focusing on getting Facebook fans or Twitter followers, your marketing staff should focus on how to get the audience you already have to come to your blog or subscribe to your mailing lists.
.As a business, you have complete control over your website and your mailing lists. You won’t have to agree to third-party terms and conditions, and any changes to those platforms will be up to you. The advantage is that you have control over the content that is published and the emails that are sent. And what good does this do for you? Suffice it to say that customer acquisition via email has quadrupled in the last 4 years .
4. Personal Messaging and Marketing: In 2013 we witnessed an explosion in personal messaging tools like SnapChat. These tools point to the power of immediacy and the importance of personal, up-close communication. When thinking about your marketing strategy, consider that being honest and personal is a great tool. Also consider how to use the platforms you have to create content that is relevant not only for its information but also for its longevity. At the end of the day, what you want to achieve is that people who know you have an incentive to engage and act on your marketing efforts.
5. Visual Content: Infographics and images will continue to attract more visitors and improve conversion rates. The fastest growing platforms like Instagram or Pinterest are built around images. Your marketing strategy should consider taking great photos, making eye-catching designs, and using images that draw visitors to your content.
These 5 trends for 2014 show us that this New Year will have to focus on the personal. Use the information you have about your audience combined with personal messages and lots of graphic content and you will be on your way to improving your website, your social networks and your mailing lists. This is the year in which you will be able to reach your audience more