How to survive in the post-apocalyptic world without cookies?
Posted: Thu Dec 05, 2024 7:30 am
Indeed, the cookie catastrophe will ruin millions of campaigns and thousands of companies around the world will face really hard times.
By the way, a small notice: this will also ease the competition and clear some space for younger businesses that can manage to embrace the new world with new rules. What are those potential strategies to keep up with? Let’s see.
Custom databases
There are technologies List of Belgium Cell Phone Numbers for first-party data assets gathering, which will definitely become more widespread after the cookie Apocalypse. In addition to custom databases, marketers are likely to strengthen direct relationships with publishers or cooperate with advertising networks with straight access to publishers and use new targeting strategies.
Device ID and IP addresses
Also, user behavior can be tracked by device ID and IP address – non-personalized data, which doesn’t include any sensitive details. Ads can be delivered regarding GEOs and device characteristics, which is absolutely legitimate.
Great creatives
Nothing works better than really powerful creatives that attract and engage the audience. Whenever your creatives evoke self-authentication, users just cannot resist clicking.
In simple words, try to make your creatives… creative! And make sure they reflect clients’ needs and desires, since banners that maintain communication between ads and customers work better than any cookies.
PropellerAds - iGaming creatives - affiliate campaigns
Want to know how to make your iGaming creatives great? Read this
Content relevance
Technologies change – they come and go. Something that stays for all times is content relevance, since your potential leads don’t really care about cookies, but they do care about your offers. Affiliates should focus on the content and stay flexible when it comes to the technological side of the issue.
Wide message
Also, affiliates should strive for universality, since it is hard to focus on the individual needs of every user, when the cookies are gone. The ad message (both images and text) might be broad and clear to engage more people without isolating any potential leads.
Stories
Storytelling is hard to call the new advertising strategy. Those affiliates who work with Finance or Sweepstakes verticals already know that – success stories are attractive and they do bring conversions.
Remember the point about customer authentication with ads? This is it – success stories are engaging and easy to relate to.
PropellerAds - Storytelling techniques
Not sure you are a pro in storytelling? Read this and become one
Indeed, online advertising will change after cookies are gone, but we still have all chances to survive – shifting to new approaches and seeking new strategies. Isn’t it a motivating boost for you?
Is PropellerAds ready for the end of cookies?
And here is the good news. PropellerAds is ready for the end of cookies – our network will continue working and push notifications will definitely stay afloat, which is less certain for native ads.
We have been equipping ourselves with new tools and solutions from the day cookie Apocalypse was announced by Google. So new technologies are already in place.
As you may know, our platform holds the ISO/IEC 27001 certification for information security management, which proves our focus on safety measures.
Experts from all of our departments always care about your convenience and success on the market, so we develop numerous tools to make your affiliate marketing more efficient. And there is more to come, even in the world without cookies, so stay with PropellerAds and have no fear!
Launch your campaign
Our Telegram chat is always open for you! Make sure to join and let’s discuss our Apocalyptic plans together
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by Mariia Peretyatko
22 December 2021
TABLE OF CONTENTS
The basics: what are third-party cookies?
Why is Google eliminating cookies?
Brace yourselves, affiliates: which problems are coming?
How to survive in the post-apocalyptic world without cookies?
Is PropellerAds ready for the end of cookies?
propellerads-sports-calendar-2025
[NEW!] Telegram Ads from PropellerAds: One More Scaling Opportunity Now Open
Boost Your Income: Explore The Top-5 Ways To Monetize Telegram Mini Apps
Unlocking the Power of Telegram: How to Build Your Mini Apps?
Top-7 Ways To Promote Telegram Mini Apps
Propeller Blog is a media buying and affiliate marketing blog where experts share their lead generation tips, user acquisition strategies, and mind-blowing marketing case studies. Hop in if you want to master performance marketing!
By the way, a small notice: this will also ease the competition and clear some space for younger businesses that can manage to embrace the new world with new rules. What are those potential strategies to keep up with? Let’s see.
Custom databases
There are technologies List of Belgium Cell Phone Numbers for first-party data assets gathering, which will definitely become more widespread after the cookie Apocalypse. In addition to custom databases, marketers are likely to strengthen direct relationships with publishers or cooperate with advertising networks with straight access to publishers and use new targeting strategies.
Device ID and IP addresses
Also, user behavior can be tracked by device ID and IP address – non-personalized data, which doesn’t include any sensitive details. Ads can be delivered regarding GEOs and device characteristics, which is absolutely legitimate.
Great creatives
Nothing works better than really powerful creatives that attract and engage the audience. Whenever your creatives evoke self-authentication, users just cannot resist clicking.
In simple words, try to make your creatives… creative! And make sure they reflect clients’ needs and desires, since banners that maintain communication between ads and customers work better than any cookies.
PropellerAds - iGaming creatives - affiliate campaigns
Want to know how to make your iGaming creatives great? Read this
Content relevance
Technologies change – they come and go. Something that stays for all times is content relevance, since your potential leads don’t really care about cookies, but they do care about your offers. Affiliates should focus on the content and stay flexible when it comes to the technological side of the issue.
Wide message
Also, affiliates should strive for universality, since it is hard to focus on the individual needs of every user, when the cookies are gone. The ad message (both images and text) might be broad and clear to engage more people without isolating any potential leads.
Stories
Storytelling is hard to call the new advertising strategy. Those affiliates who work with Finance or Sweepstakes verticals already know that – success stories are attractive and they do bring conversions.
Remember the point about customer authentication with ads? This is it – success stories are engaging and easy to relate to.
PropellerAds - Storytelling techniques
Not sure you are a pro in storytelling? Read this and become one
Indeed, online advertising will change after cookies are gone, but we still have all chances to survive – shifting to new approaches and seeking new strategies. Isn’t it a motivating boost for you?
Is PropellerAds ready for the end of cookies?
And here is the good news. PropellerAds is ready for the end of cookies – our network will continue working and push notifications will definitely stay afloat, which is less certain for native ads.
We have been equipping ourselves with new tools and solutions from the day cookie Apocalypse was announced by Google. So new technologies are already in place.
As you may know, our platform holds the ISO/IEC 27001 certification for information security management, which proves our focus on safety measures.
Experts from all of our departments always care about your convenience and success on the market, so we develop numerous tools to make your affiliate marketing more efficient. And there is more to come, even in the world without cookies, so stay with PropellerAds and have no fear!
Launch your campaign
Our Telegram chat is always open for you! Make sure to join and let’s discuss our Apocalyptic plans together
Affiliate Marketing
Google Chrome
Targeting
Trends View more posts
[Exclusive] How Sports Events Impact iGaming & Push Traffic
Best Affiliate Marketing Conferences 2025
Sporting Events 2024/25 for Affiliate Marketers [Interactive Calendar]
Discover the Top GEOs Dominating the iGaming Market Right Now
by Mariia Peretyatko
22 December 2021
TABLE OF CONTENTS
The basics: what are third-party cookies?
Why is Google eliminating cookies?
Brace yourselves, affiliates: which problems are coming?
How to survive in the post-apocalyptic world without cookies?
Is PropellerAds ready for the end of cookies?
propellerads-sports-calendar-2025
[NEW!] Telegram Ads from PropellerAds: One More Scaling Opportunity Now Open
Boost Your Income: Explore The Top-5 Ways To Monetize Telegram Mini Apps
Unlocking the Power of Telegram: How to Build Your Mini Apps?
Top-7 Ways To Promote Telegram Mini Apps
Propeller Blog is a media buying and affiliate marketing blog where experts share their lead generation tips, user acquisition strategies, and mind-blowing marketing case studies. Hop in if you want to master performance marketing!