The Shopware Global Kick-Off 2025 started on an inspiring note: Shopware’s CEOs and founders, Sebastian and Stefan Hamann, took the stage together during the keynote to reflect on the past year, 2024. They not only shared the company’s successes but also key learnings that serve as a foundation for the strategic direction in 2025.
With heartfelt gratitude, the brothers addressed the employees, partners, and the entire community, emphasizing that it’s the people who make Shopware successful. Thanks to their dedication and creativity, the company has thrived for 25 years. Looking ahead, 2025 promises to be a year full of opportunities, innovation, and ambitious goals.
Another highlight of the day was the Luminary Awards, which celebrated the company’s core values: Open, Authentic, and Visionary. Employees who exemplified these values through outstanding achievements and dedication were honored. The moving speeches and the joy of the award recipients created a very special moment, highlighting the team spirit and mutual appreciation within Shopware.
Stefan and Sebastian Hamann during the keynote.
vanessa brauch kickoff 2025
Vanessa Brauch, Head of Product Marketing, took on the role of presenter for the event and guided the audience through the program.
Dennis Mader Luminary Award 2025 Open
"Dennis Mader, Head of User Experience, won the Luminary Award 2025 for the corporate value of 'Openness.' His lived openness was highlighted, along with his commitment to digital accessibility and inclusion."
Dr Pauline Wiese Ptak Luminary Award 2025 Authenticy
Dr. Paulina Wiese-Ptak, Senior Legal hong kong telegram screening Counsel, received the award for the corporate value 'Authentic'. She handles legal matters at Shopware, always spreading humor, dedication, and positivity.
Philipp Schuch Luminary Award 2025 Visionary
Philipp Schuch, Principal Software Engineer, received the award for the corporate value 'Visionary'. He was honored for his inspiring vision, redefining quality operations, and driving innovative solutions at Shopware.
Diverse insights from different perspectives
In addition to the keynote and Luminary Awards, the Shopware Global Kick-Off 2025 featured numerous fascinating talks, offering insights into various areas and projects within the company. Highlights included:
PayPal talk:
As a key and long-standing partner, PayPal reflected on the past year and celebrated the collaboration and shared successes with Shopware.
International expertise:
Shopware team members shared experiences, successes, and strategies regarding international markets, including the USA and Benelux.
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