Implement “double opt-in”
Posted: Thu Feb 13, 2025 3:26 am
However, when it comes to dealing with spam complaints , things are a bit more difficult because it requires a lot of changes. First of all, you should review your signup process and make sure everything is transparent and clear. Your contacts need to fully understand what they are signing up for and what content you will be sending them. Add this information to your landing pages, forms, thank you pages, and email footers.
Second, you’ll want to make it easy for someone to unsubscribe from your list . In most cases, this will require no additional steps, such as logging into your platform, and the unsubscribe link will be easy to find in your emails . In extreme cases, you might consider placing the unsubscribe link above the fold, perhaps even in the preheader.
The debate over double opt-in vs. single opt-in has been malta phone number list going on for years now. It boils down to this: If you use double opt-in, you will get a higher quality list, but it will be smaller . From what we have seen, you can get about 30% fewer signups.
While single opt-in does leave you with more contacts to reach out to, the people who end up signing up are likely not as engaged.
So, how to behave?
Do the math, but keep this in mind:
According to the latest email marketing statistics , industries where double opt-in is most prevalent get the highest engagement rates;
Using double opt-in is recommended if you have deliverability issues or if you see a large number of bots signing up through your web forms;
double opt-in keeps your list clean from spam traps , typo-filled emails, or temporary email addresses;
If someone asks you how you collect email opt-ins, double opt-in gives you further proof that your contacts have made a deliberate decision to opt-in to your list.
Second, you’ll want to make it easy for someone to unsubscribe from your list . In most cases, this will require no additional steps, such as logging into your platform, and the unsubscribe link will be easy to find in your emails . In extreme cases, you might consider placing the unsubscribe link above the fold, perhaps even in the preheader.
The debate over double opt-in vs. single opt-in has been malta phone number list going on for years now. It boils down to this: If you use double opt-in, you will get a higher quality list, but it will be smaller . From what we have seen, you can get about 30% fewer signups.
While single opt-in does leave you with more contacts to reach out to, the people who end up signing up are likely not as engaged.
So, how to behave?
Do the math, but keep this in mind:
According to the latest email marketing statistics , industries where double opt-in is most prevalent get the highest engagement rates;
Using double opt-in is recommended if you have deliverability issues or if you see a large number of bots signing up through your web forms;
double opt-in keeps your list clean from spam traps , typo-filled emails, or temporary email addresses;
If someone asks you how you collect email opt-ins, double opt-in gives you further proof that your contacts have made a deliberate decision to opt-in to your list.