original newsletter example
Posted: Thu Feb 13, 2025 3:52 am
Why These Newsletter Examples Are So Effective
We have seen several examples of newsletters for different sectors, but what are the common elements that make these emails successful ? Well, they fall into two broad categories: design and copy.
Email Design Elements That Work
An email that works is studied in detail, starting from the size of the layout, to the choice of images, videos and the arrangement of the text and CTAs. In the examples we have seen, the logo is often positioned above the fold (usually at the top and in a central position), this makes the brand immediately recognizable and helps people get into the topic.
Images (or gifs or thumbnails for videos) must be carefully namibia phone number list selected and accompany users throughout the message. In some cases, as we have seen, they play a central role and anticipate or convey exactly what is being talked about. Remember, however, to use a suitable format and file sizes that are not too large to avoid weighing down the email.
As for text layout , colors, and formatting: free rein to your imagination, but with some precautions. Avoid creating walls of text by dividing it into short paragraphs, for example. Use bold to highlight relevant phrases or words, and colors that keep the text always well readable – especially for links.
We have seen several examples of newsletters for different sectors, but what are the common elements that make these emails successful ? Well, they fall into two broad categories: design and copy.
Email Design Elements That Work
An email that works is studied in detail, starting from the size of the layout, to the choice of images, videos and the arrangement of the text and CTAs. In the examples we have seen, the logo is often positioned above the fold (usually at the top and in a central position), this makes the brand immediately recognizable and helps people get into the topic.
Images (or gifs or thumbnails for videos) must be carefully namibia phone number list selected and accompany users throughout the message. In some cases, as we have seen, they play a central role and anticipate or convey exactly what is being talked about. Remember, however, to use a suitable format and file sizes that are not too large to avoid weighing down the email.
As for text layout , colors, and formatting: free rein to your imagination, but with some precautions. Avoid creating walls of text by dividing it into short paragraphs, for example. Use bold to highlight relevant phrases or words, and colors that keep the text always well readable – especially for links.