Of course, as I was telling you just before, highlights are also there to highlight specific information about your business. So, they must also help you achieve your goals . Otherwise, don't waste time creating them.
To know what topics to cover in your featured stories, you must already know your goal with Instagram: attract more people to your site? Create a close-knit community around your project? Sell your products directly on Instagram? Depending on your answer, you will be able to establish a list of information to provide to your ideal client.
Let’s take an example. You have an online store and you hong kong whatsapp mobile phone number list sell ethical products. You can create a featured story dedicated to your different products by presenting them one after the other. The second will explain in complete transparency how and where your products are made. The third will focus on your brand values.
And yes, a good communication strategy allows you to sell! By communicating in a targeted manner, with the right messages, regularity and consistency, you will not need to do anything. People will come to you . They will order your products or use your services on their own. This is what we call inbound marketing .
Obviously, this doesn't stop you from advertising (you also think about that in your communication strategy) . But thanks to quality content and the trust your persona gives you, you will no longer need to force the purchase. You will reach your turnover objectives naturally!
Defining your communication strategy is an important job but not necessarily easy when you are focused on your business and all the things to do. I know, I am a business leader myself. And believe me, it took me a while to apply my own advice. However, the results have been there since then.
Like all your content, your highlights are likely to evolve over time . So don't hesitate to rework them regularly to keep them in line with your conversion goals on Instagram.
