Photo by Devin Avery on Unsplash
Study your market
In principle, it makes sense to know your ideal customer when you iran whatsapp number data start your business. In practice, you may wonder how to get all the necessary information. In reality, there are not many solutions. You have to study your market. You have to find out about the needs of the people around you. To do this, you have several techniques:
Create an online form . You can create one very simply and for free with Google Form. You will be able to ask specific questions and the answers will guide you in the needs of this target. Of course, to get answers you will have to distribute your form widely enough. Send it to your contacts and ask them to share it in turn. Publish it on your social networks, in private Facebook groups that deal with your problem. In short, your form must travel. The goal is to have as many answers as possible to identify the expectations and needs of consumers.
Conduct interviews . You can directly knock on the door (or email) of people who seem to be in your target audience. You will be able to ask them more targeted questions and get more precise answers. Of course, this requires a slightly larger investment of time because you have to find the right people for these interviews.
Use social networks . Whether it's on your competitors' pages, private Facebook groups on your company's theme, on Linkedin, on Twitter or on Instagram, social networks are full of information! By taking the time to observe the exchanges, you will be able to note the problems that users encounter. And thus, respond to their needs!
However, I advise you not to fill out the form on the street. It will take you a lot of time for few qualified answers. To define your persona as precisely as possible, try to address people who are at least minimally interested in your project.
