What should you do to maintain traffic

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The same time compensate for the previous drop? In this case, it helped: creating new blog articles targeting keywords that were not covered on the website; Optimizing meta descriptions to increase CTR for products and articles and implementation of CTA buttons in specific articles that redirect the customer to the necessary services Not only did organic traffic increase above the target, but conversions and conversion rate increased by more than 40%. These days, it pays to pay attention to the details. In the second case, Milan showed us how to drive a lot of traffic to a blog. It is necessary to think about adjustments such as fixing the sitemap, removing 404 pages, optimizing metadata and connecting the blog with link building activities. But what makes a blog number one?

Internal linking is the foundation, where it is not necessary to address the exact keyword match, but the added value for the customer, what will interest them and why they should click on this link. The Belgium Mobile Database expert opinion of a specialist on a given topic gives articles greater relevance and inspires credibility with the customer. If blog articles are experiencing declines, it is advisable to update the content or support it with internal linking by an SEO specialist. In the last case, Milan showed that we can reduce client acquisition costs by linking SEO activities and pushing into content marketing. In this case, it was most profitable to promote the main pages of the offered services using internal and external links and create educational blog content composed of 4 relevant areas.

The result was a 173% increase in traffic, an 80% decrease in acquisition costs and an increase in return on investment of 500%. The presentation clearly showed the need to address the content on the website, optimize it for users, and create options that make it easier for customers to access your products. A specific case study can be found here . A few last words in conclusion Finally, we would like to thank the organizers for a brilliantly managed conference that is etched in our memories. When we talk about SEO and artificial intelligence, it reminds us a little that one day our websites may also be intelligent and start searching for the best keywords on their own. But let's hope that our websites don't turn against us and start saying: "This is not what you were looking for, but what you need".