I learned what the Metaverse
Posted: Sat Feb 22, 2025 9:33 am
I couldn't miss a lecture on the future of search, where they featured: Tom Greenwood (Web design for people and planet) Kara Thurkettle (Search in the Metaverse) Eilish Hughes (SEO in a sustainable future) The most interesting part for me was Kara Thurkettle and her presentation on Metaverse Search, which I had never heard of before. is and what its future prospects are. There were also interesting statistics, such as how much the popularity of Metaverse increased in 2021, how many hours people will spend in the Metaverse environment in 2026, and how many organizations around the world will adapt their products or services to this platform. There was also mention of the impact that Metaverse will have on search, how to prepare for it, and which services will be affected the most.
If you're interested in Metaverse, as I am, I recommend checking out Kara's presentation, which you can find here . 4. Paola Didonè: How to go after the long tail keywords (and why it matters!) (by David Graman) I had the opportunity to go to BrightonSEO for the first time this year and I was very interested in the concept of the whole conference. The Bolivia Mobile Database day was packed with lots of talks on interesting topics from even more interesting speakers . Since I specialize in keyword analysis, I knew I couldn't miss the talk by Paola Didonè, who was discussing long tail phrases. Long tail Paola immediately caught the attention of the audience with a picture of a cat with a long tail.
Long tail literally means long tail. What is this long tail? She continued with an interesting survey of how SEO and content specialists perceive long tails. 50.8% of respondents confirmed that they perceive long tail as a word that contains many keywords in one search query. She then refuted the hypothesis, saying that long tail can contain only 3 keywords, but much more specific. Long tails are conversion 92% of the 9 billion total searched keywords have a search volume of 10 or less . Wow! This was very interesting information for me, because Paula didn't forget to mention that long tails are very converting and it's a good idea to focus on them. To incorporate long tail keywords, it is important to validate how the search engine perceives these keywords.
If you're interested in Metaverse, as I am, I recommend checking out Kara's presentation, which you can find here . 4. Paola Didonè: How to go after the long tail keywords (and why it matters!) (by David Graman) I had the opportunity to go to BrightonSEO for the first time this year and I was very interested in the concept of the whole conference. The Bolivia Mobile Database day was packed with lots of talks on interesting topics from even more interesting speakers . Since I specialize in keyword analysis, I knew I couldn't miss the talk by Paola Didonè, who was discussing long tail phrases. Long tail Paola immediately caught the attention of the audience with a picture of a cat with a long tail.
Long tail literally means long tail. What is this long tail? She continued with an interesting survey of how SEO and content specialists perceive long tails. 50.8% of respondents confirmed that they perceive long tail as a word that contains many keywords in one search query. She then refuted the hypothesis, saying that long tail can contain only 3 keywords, but much more specific. Long tails are conversion 92% of the 9 billion total searched keywords have a search volume of 10 or less . Wow! This was very interesting information for me, because Paula didn't forget to mention that long tails are very converting and it's a good idea to focus on them. To incorporate long tail keywords, it is important to validate how the search engine perceives these keywords.