On the other hand, you won't be able to use the lure of "crowdfunded" much as a B2B company or a business based on manufacturing and industry. Whether your product is risky in some way (health supplements, protective equipment, etc.) will also play a crucial role. In this case, according to the authors of the study, the exact opposite effect occurs – crowdfunded risky products are perceived by customers as significantly lower quality. When it comes to health and safety, people seek support in authority and mere social acceptance looks amateurish. Either way, when applied correctly, crowdfunding is a promising marketing tool. It fits current social values, establishes corporate branding, and provides a significant advantage over the competition.
Anyone can start a fundraiser, the rules are clear, and compared to the bureaucracy involved in applying for government grants, it's a walk in the park. We prescribed an SEO procedure for a clinic. And what is the result? Overwhelmed KPIs by 768% (Case Study) Some time ago, a network of clinics, pharmacies, and laboratories approached us with a request to Brazil Mobile Database clean up their website and increase traffic. After a thorough analysis and careful strategy setting, we set a clear goal together with the client – to increase organic traffic by 30% with the help of SEO. However, we exceeded the set target by 768%! How did we do it? The pharmaceutical segment and healthcare in general is a big deal even for an experienced marketer. Customers and website visitors place enormous trust in the information they receive.
And this is especially true for the largest network of outpatient clinics in the Czech Republic. However, its name will remain anonymous for the purposes of this case study. The goal of our cooperation or determining SEO diagnosis The primary goal was to increase the brand's visibility in organic search and also increase traffic to the network's main website. During the six-month cooperation, we were tasked with increasing organic traffic by the aforementioned 30%. We can't be specific, but it's on the order of tens of thousands of visits per month. As a secondary goal, the UX team and I wanted to maximize the conversion rate for one of the following three goals.