On pages that drive organic traffic to the website

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TIP: Brush up on your keyword analysis and see if any new search patterns have emerged that could easily be incorporated into your website structure. 4. Navigation and internal linking Will the navigation structure be changed on the new website? In general, important pages should not be embedded on the website and their maximum distance from the home page is within 3 clicks. Ie. crawl depth = 3. This helps both to better crawl the website and to better user orientation. There are multiple ways to navigate and link internally on a website. All of this affects search results and makes it easier for visitors to navigate the website: main menu, breadcrumb navigation, foot, side menu, content linking, labels.

TIP: For important URLs, we recommend checking the number of internal links either in Ahrefs using the internal backlinks function, or in GSC via the links button: Make sure that important pages in the Cambodia Mobile Database new version of the website are not deprived of these internal links. Read how to audit internal linking . It will help you better understand the issue. (as determined by traffic analysis), it is necessary to change content with caution. If the content is going to change, we recommend preparing a list of specific URLs, including the keywords for which the URL appears in search results. Incorporate these words appropriately into the new content. At the same time, it is worth looking at the keyword analysis to see if you can find additional keywords that can be covered on the page.

Page semantics: 5. Changes to content Within content, there are certain rules about how to work with the content on a page so that search engines can better recognize what is on it. Pay particular attention to making sure that titles, meta descriptions, and captions stay the same and include important keywords. If there is room to update them, go for it! We already know the most common changes that can occur on the website and we know how to work with them. So we can start the migration process. How to proceed during migration The big day is coming.