Lead Generation
Posted: Thu Mar 27, 2025 10:52 am
Introduction
We have already seen in the previous article the difference between an MQL vs SQL , where the first is defined by a company/decision maker expressing interest in purchasing your product or service. We have also seen that what interests us are qualified and correctly identified leads, since the probability of converting them into business is significantly higher. But how can we obtain leads adapted to our business?
In this article we will explain how!
Lead Generation is the formal process of intentionally generating leads that we will later convert into customers.
When we talk about Lead Generation in the B2B segment , we are essentially talking about how to generate leads from companies to companies. Our sales pitch must be much more structured than when we do B2C (Business to Consumer). This is because we are addressing companies and formal positions, where our product or service will have a broader and more consequential impact.
Strategies for generating B2B leads
Now that we have clarified the concept of leads, let’s analyze email data the different ways and strategies to obtain them. In this article, we will divide them into two methods: OFFLINE and ONLINE.
OFFLINE Methods
In this method, Call Center or Teleprospecting stands out, which consists of making a series of calls to reach the right person/position/company and spark interest in a particular product or service. In this method, it is important to have a well-defined database and segment intelligently.
LeadMarket stands out for having a team that is fully prepared to generate the best leads in the Iberian market. We have an extensive database with up-to-date information and we run campaigns with any IT solution, product or service. We also include corporate events , where companies present their service or product as a solution for other companies.
We have already seen in the previous article the difference between an MQL vs SQL , where the first is defined by a company/decision maker expressing interest in purchasing your product or service. We have also seen that what interests us are qualified and correctly identified leads, since the probability of converting them into business is significantly higher. But how can we obtain leads adapted to our business?
In this article we will explain how!
Lead Generation is the formal process of intentionally generating leads that we will later convert into customers.
When we talk about Lead Generation in the B2B segment , we are essentially talking about how to generate leads from companies to companies. Our sales pitch must be much more structured than when we do B2C (Business to Consumer). This is because we are addressing companies and formal positions, where our product or service will have a broader and more consequential impact.
Strategies for generating B2B leads
Now that we have clarified the concept of leads, let’s analyze email data the different ways and strategies to obtain them. In this article, we will divide them into two methods: OFFLINE and ONLINE.
OFFLINE Methods
In this method, Call Center or Teleprospecting stands out, which consists of making a series of calls to reach the right person/position/company and spark interest in a particular product or service. In this method, it is important to have a well-defined database and segment intelligently.
LeadMarket stands out for having a team that is fully prepared to generate the best leads in the Iberian market. We have an extensive database with up-to-date information and we run campaigns with any IT solution, product or service. We also include corporate events , where companies present their service or product as a solution for other companies.