SEO Guide: Dive Deeper into EEAT
Posted: Sun Apr 06, 2025 7:17 am
EEAT stands for Expertise, Authority, Trustworthiness. These are three key factors that influence a website's search ranking. How can you improve them?
You may have heard of the concept of EAT, which stands for Trustworthiness, Authority, and Expertise. Google recently added another “E” to this group, representing Experience. Let’s dive deeper into home owner data the concept of EEAT, find out why it’s important for SEO, and how you can use it to your advantage.
What does EEAT mean for SEO?
As mentioned earlier, according to Google's search quality guidelines, source trust is built by individual characteristics - credibility, authority, expertise, and new reviews and experience. In practice, this concept can be illustrated with the following example.
If you are searching for information about taxes in the Czech Republic, Google should first show you sources that have professional experience, knowledge, and authority in this area and also appear trustworthy. The correct source placed at the top should be the Ministry of Finance of the Czech Republic, the General Financial Directorate, or the website of a tax advisor.
You may have heard of the concept of EAT, which stands for Trustworthiness, Authority, and Expertise. Google recently added another “E” to this group, representing Experience. Let’s dive deeper into home owner data the concept of EEAT, find out why it’s important for SEO, and how you can use it to your advantage.
What does EEAT mean for SEO?
As mentioned earlier, according to Google's search quality guidelines, source trust is built by individual characteristics - credibility, authority, expertise, and new reviews and experience. In practice, this concept can be illustrated with the following example.
If you are searching for information about taxes in the Czech Republic, Google should first show you sources that have professional experience, knowledge, and authority in this area and also appear trustworthy. The correct source placed at the top should be the Ministry of Finance of the Czech Republic, the General Financial Directorate, or the website of a tax advisor.