4. Focus on Geo-Targeting for Localized Results
If your business serves specific areas, use geo-targeting to show ads only in those locations. For example, a PPC marketing company helping a roofing company operating in Dallas could target users within a 20-mile radius.
To go further, adjust bids for high-performing ZIP gambling email list codes or neighborhoods based on past campaign data.
5. Use Dynamic Search Ads (DSAs) for Missing Keywords
Dynamic Search Ads automatically match your website’s content to users’ search queries, capturing potential traffic from keywords you might have missed.
For instance, if you sell outdoor gear and haven’t added “lightweight hiking backpack” as a keyword, DSAs could still capture relevant traffic. Be sure your site is well-optimized for this to work effectively.
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