How people use the internet

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Since then, and the data businesses need to effectively track information has changed to the point that Universal Analytics can no longer support it. Today, people access the internet using home and work computers, phones, and tablets. They also take advantage of numerous apps – which have entirely different ways to access the internet.

And now that we have new privacy and data laws, people are blocking data tracking pixels and software either by using a third-party blocker or by directly telling apps they can’t track them.

Because of all these changes, Universal Analytics can no dominican republic whatsapp number data 5 million longer keep up with everything businesses need it to do. And because they understand how people use the internet now (and in the future), Google decided it was time to build an entirely new platform. So, they created GA4.

Google rolled out GA4 in 2020, but many businesses have been slow to adopt it. Since it’s an entirely different platform, unlike the last update to Universal Analytics, it’s not as simple as merely changing the code. There are significant changes in features and how you access reports and view the data that GA4 collects.