What should you do and how should you adapt your SEO to avoid losing traffic, leads or customers in 2018?
Posted: Mon Apr 21, 2025 10:47 am
Your positions in Google drop
Considering that Google takes click-through rate into account when ranking results, it's a safe bet that this change in the Meta Description tag will negatively impact your rankings within the Google search engine.
organic-CTR.png
Pages with a longer, better meta thailand mobile database and higher-quality content will receive more clicks, therefore more visits, and will therefore be better indexed.
Therefore, it is clear that unoptimized pages will fall in the Google search engine ranking.
1. Identify your most important pages
Trying to adapt each of your site's pages can take weeks or months, especially if you have a large number of pages. Therefore, it's essential to immediately focus on your most important pages. Create a list of your most important pages based on these criteria:
Traffic:
Keywords
Url
Title
Position in Google
number of visits
Conversion (if you have this data for each page)
Number of leads generated
Marketing qualified leads generated - MQL
Sales qualified leads generated - SQL
Number of customers or business opportunities
2. Set priorities:
Top 10 best referenced pages,
Top 10 pages that brought the most visitors over the last 3 - 6 - 12 months,
Top 10 pages that generate the most leads, (if you measure it)
Top 10 pages that generated the most sales or new customers
3. Optimize your Meta Descriptions for priority pages
There's no need to absolutely stick to the 320 characters: Google will prioritize a good mix of quality and quantity.
Quantity: between 250 and 320 characters.
Quality: description of the content, incentive to provoke the click, value proposition for the Internet user.
Considering that Google takes click-through rate into account when ranking results, it's a safe bet that this change in the Meta Description tag will negatively impact your rankings within the Google search engine.
organic-CTR.png
Pages with a longer, better meta thailand mobile database and higher-quality content will receive more clicks, therefore more visits, and will therefore be better indexed.
Therefore, it is clear that unoptimized pages will fall in the Google search engine ranking.
1. Identify your most important pages
Trying to adapt each of your site's pages can take weeks or months, especially if you have a large number of pages. Therefore, it's essential to immediately focus on your most important pages. Create a list of your most important pages based on these criteria:
Traffic:
Keywords
Url
Title
Position in Google
number of visits
Conversion (if you have this data for each page)
Number of leads generated
Marketing qualified leads generated - MQL
Sales qualified leads generated - SQL
Number of customers or business opportunities
2. Set priorities:
Top 10 best referenced pages,
Top 10 pages that brought the most visitors over the last 3 - 6 - 12 months,
Top 10 pages that generate the most leads, (if you measure it)
Top 10 pages that generated the most sales or new customers
3. Optimize your Meta Descriptions for priority pages
There's no need to absolutely stick to the 320 characters: Google will prioritize a good mix of quality and quantity.
Quantity: between 250 and 320 characters.
Quality: description of the content, incentive to provoke the click, value proposition for the Internet user.