Think about the big questions your customers might have early in their insurance research.

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While you don't have a lot of space in your ad to answer these questions, you can tease the user to let them know that you have the answers and will provide those answers if they click on your ad.

Don't state the obvious or be too general in your ads. Don't just list belgium phone number list the types of insurance you offer, but actually get what your potential customers are looking for.

3. Build a leadership strategy
Once you've set up your ad targeting and created copy that entices visitors to click on your ad, you need to think about what comes next. When a visitor lands on your site, you have seconds to engage and engage with them.

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Creating a custom landing page can help attract these users. But you should also think about how you get their contact information. Offering an insurance quote can be a good way, or encouraging them to download an ebook, white paper, or additional information that will help them with their insurance buying experience can encourage them to share their information with you.

Before you launch a PPC campaign, create a plan for how you will engage with the leads you generate through the campaign to convert them into customers. To get the most out of your campaign, you need to have an effective lead generation and follow-up strategy.