It's based on a variety of factors

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Ad quality is a measurement of the experience users get when they see your search ads. , including the relevance of your ad text to the search, the likelihood that a user will click on your ad, and the quality of the experience users get when they arrive at your landing page.

Quality Score estimates the quality of your ads, keywords, and guatemala phone number lead landing pages. Higher-quality ads can get better ad positions at lower prices. Quality Score is influenced by factors such as expected clickthrough rate, ad relevance, and landing page experience.

Focus on improving the three components of quality score to improve ad quality
In the previous article, we talked about " 5 ways to use quality score to improve advertising performance ". This article will focus on the three components of improving quality score:

Estimated click-through rate ( CTR ) : The likelihood that your ad will be clicked when it appears.