Optimized Cost Per Click ( oCPC , click bidding with target conversion as optimization method) is currently the mainstream bidding method. Its optimized click payment is essentially still paid according to CPA. oCPC adopts a more scientific conversion rate estimation mechanism to help advertisers improve conversion completion rate while obtaining more high-quality traffic. , the system will adjust the bid based on multi-dimensional, real-time feedback and massive data accumulated in history, and according to the estimated conversion rate and the intelligent competition environment, thereby optimizing the advertising ranking, helping advertisers to compete for the most suitable traffic, and reducing conversion costs.
When doing oCPC delivery, if there is no professional digital hong kong phone number lead marketing optimizer , it may not produce the maximum effect, so some daily optimization suggestions are for reference.
Is advertising ineffective? Baidu search oCPC daily optimization suggestions
Core issue: With the delivery model fixed and hitting the ROI ceiling, how can we drive long-term customer growth?
1. Word optimization
Scene 1: Adding words
Q: What kind of words should be added, how often should they be added, and how many words should be added each time to ensure that the account has sufficient volume and does not fluctuate?
Based on the advertiser's bid
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