They’ll make intentional design and imagery choices. A good graphic designer will create a logo that has certain visual cues that represent your business. For example, Canva, a visual design program, published an article about the hidden meanings behind famous logos and used Amazon as an example: “Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z,’ implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. The smile indicates the happiness people feel when they shop with Amazon.” These details may seem small, but they were intentionally made to help represent their goals and business model.
They’ll tell you how to use it. A designer has your best austria whatsapp number data 5 million interests in mind. They’ll provide you with black, white, and color versions of your logo and tell you when you should use each. They’ll also explain distorting and skewing so you don’t make your logo look unrecognizable. see if they will provide a brand style guide to help you consistently use your brand moving forward.
There are a lot of considerations to make when you’re deciding on a logo for your business (or you’re thinking about rebranding). Enlisting the help of a professional graphic designer instead of creating a DIY logo will make the process easier for you, and it will ensure that you have a logo that’s well-designed, timeless, and accurately represents your business.
If you’re interested in learning more about our logo design process at Pulse, we offer free 30-minute consultations and would be happy to talk with you about how we can help start your business off on the right foot.
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