Social Listening and Engagement
Posted: Sun May 25, 2025 5:21 am
Monitoring social media and online forums (especially for B2B, LinkedIn, Twitter, and industry-specific communities) can provide rich personalization cues.
Track Keywords and Mentions: Follow discussions related to your industry, products, competitors, and target accounts.
Identify Pain Points and Questions: Prospects often voice their challenges or ask questions online.
Note Content Engagement: See what articles or posts your target prospects are sharing, liking, or commenting on. This reveals their interests and priorities.
Engage Authentically Before Calling: Sometimes, a thoughtful comment or share on LinkedIn can warm up a lead before a direct call. This makes the subsequent call less "cold."
4. Account-Based Intelligence (for ABM Strategies):
In Account-Based Marketing/Selling, deep dives into target accounts are essential.
Organizational Mapping: Understand the hierarchy, key uk phone number list decision-makers, influencers, and potential internal champions within the target account.
In-depth Company Research: Go beyond surface-level data. Understand their strategic goals, competitive landscape, financial performance, and company culture.
Identify Interconnections: Look for connections between different individuals or departments within the account that might be relevant to your solution.
5. Intent Data Services:
Intent data providers track the online research behavior of companies, identifying when they are actively looking for solutions related to specific topics or keywords.
Signals of Buying Intent: Increased consumption of content on a particular subject, visits to review sites, comparisons of vendors.
Prioritization and Personalization: Use intent data to prioritize outreach to companies showing active interest and tailor your message around the topics they are researching. This makes the call incredibly timely and relevant.
Track Keywords and Mentions: Follow discussions related to your industry, products, competitors, and target accounts.
Identify Pain Points and Questions: Prospects often voice their challenges or ask questions online.
Note Content Engagement: See what articles or posts your target prospects are sharing, liking, or commenting on. This reveals their interests and priorities.
Engage Authentically Before Calling: Sometimes, a thoughtful comment or share on LinkedIn can warm up a lead before a direct call. This makes the subsequent call less "cold."
4. Account-Based Intelligence (for ABM Strategies):
In Account-Based Marketing/Selling, deep dives into target accounts are essential.
Organizational Mapping: Understand the hierarchy, key uk phone number list decision-makers, influencers, and potential internal champions within the target account.
In-depth Company Research: Go beyond surface-level data. Understand their strategic goals, competitive landscape, financial performance, and company culture.
Identify Interconnections: Look for connections between different individuals or departments within the account that might be relevant to your solution.
5. Intent Data Services:
Intent data providers track the online research behavior of companies, identifying when they are actively looking for solutions related to specific topics or keywords.
Signals of Buying Intent: Increased consumption of content on a particular subject, visits to review sites, comparisons of vendors.
Prioritization and Personalization: Use intent data to prioritize outreach to companies showing active interest and tailor your message around the topics they are researching. This makes the call incredibly timely and relevant.