Following Up on Content Downloads MQLs
Posted: Sun May 25, 2025 5:40 am
Goal: Connect while their interest is at its peak and before they engage with a competitor.
Don't call immediately after the download, as they need time to consume the content.
A good timeframe is typically within 24-48 hours. This allows them to review the material while it's still fresh in their mind.
Goal: Offer further assistance, answer questions related to the content, and gauge their broader interest.
Post-Meeting or Demo Follow-Up:
Send a thank-you email within a few hours of the meeting.
The follow-up call can be scheduled based on agreed-upon next steps. If no specific timeline was set, a call within 2-3 business days is often appropriate to address further questions or discuss the path forward.
Following Up on Voicemails or Emails:
If you left a voicemail or sent an email as part uk phone number list of a sequence, allow a reasonable time for a response before calling again. This could be 1-3 business days, depending on the urgency and context.
Optimal Days and Times for Calling:
While this can vary by industry and target audience, research (e.g., from CallHippo, HubSpot, InsightSquared) has often suggested that mid-week days (Wednesday and Thursday) tend to have higher connection and conversion rates.
Late morning (10 AM - 12 PM) and late afternoon (2 PM - 5 PM) in the prospect's local time are often cited as good windows.
Avoid calling very early Monday mornings (people are catching up) or late Friday afternoons (people are winding down).
Test and Measure: The best way to determine optimal calling times for your specific audience is to track your own connection rates and adjust accordingly.
Don't call immediately after the download, as they need time to consume the content.
A good timeframe is typically within 24-48 hours. This allows them to review the material while it's still fresh in their mind.
Goal: Offer further assistance, answer questions related to the content, and gauge their broader interest.
Post-Meeting or Demo Follow-Up:
Send a thank-you email within a few hours of the meeting.
The follow-up call can be scheduled based on agreed-upon next steps. If no specific timeline was set, a call within 2-3 business days is often appropriate to address further questions or discuss the path forward.
Following Up on Voicemails or Emails:
If you left a voicemail or sent an email as part uk phone number list of a sequence, allow a reasonable time for a response before calling again. This could be 1-3 business days, depending on the urgency and context.
Optimal Days and Times for Calling:
While this can vary by industry and target audience, research (e.g., from CallHippo, HubSpot, InsightSquared) has often suggested that mid-week days (Wednesday and Thursday) tend to have higher connection and conversion rates.
Late morning (10 AM - 12 PM) and late afternoon (2 PM - 5 PM) in the prospect's local time are often cited as good windows.
Avoid calling very early Monday mornings (people are catching up) or late Friday afternoons (people are winding down).
Test and Measure: The best way to determine optimal calling times for your specific audience is to track your own connection rates and adjust accordingly.