Persistence vs. Pestering: There's a fine line. The key is to be professionally persistent and always offer value. If your calls are perceived as helpful and relevant, persistence is appreciated. If they are generic and pushy, it becomes pestering.
Example of a Simple Follow-Up Cadence (Warm Inbound Lead):
Day 1 (within 1 hour of lead): Initial Follow-Up Call + Email summarizing call/providing requested info.
Day 3: Second Follow-Up Call (if no contact on Day uk phone number list 1 or to address further points) + Value-driven Email (e.g., relevant case study).
Day 7: Third Follow-Up Call + LinkedIn Connection Request/Message.
Day 14: Fourth Follow-Up Call + Email sharing a useful blog post or inviting to a webinar.
Day 21 onwards: Transition to a longer-term nurturing cadence (e.g., monthly check-in call/email with new insights) if not yet converted or disqualified.
These tools are invaluable for scheduling tasks, automating some touchpoints (like emails), and ensuring no lead falls through the cracks. They help maintain consistency and track the effectiveness of different cadences.
Ultimately, the best timing and frequency for phone follow-up come from a combination of understanding general best practices, knowing your audience, providing consistent value, and continuously analyzing your results to refine your approach.
Using CRM and Sales Engagement Platforms to Manage Cadence:
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