Internal Data Your Own CRM and Sales Intelligence
Posted: Sun May 25, 2025 5:43 am
Numerous platforms specialize in aggregating and providing B2B and B2C data. These can be invaluable for enriching existing leads or identifying new ones.
Examples for B2B: ZoomInfo, Lusha, Cognism, Apollo.io, LeadIQ, Clearbit. These platforms often provide direct dial phone numbers, email addresses, company firmographics, technographics (software a company uses), intent data (signals indicating a company is actively researching solutions like yours), and employee hierarchies.
Examples for B2C: While more governed by privacy, uk phone number list some providers offer demographic, psychographic, and behavioral data segments, though this is often used more for targeted advertising than direct call personalization on an individual level without prior consent.
Your existing data is a goldmine for personalization, especially for current customers or warm leads.
CRM Data: Past purchase history, previous interactions (calls, emails, support tickets), notes from other team members, engagement with marketing materials (website visits, downloads, webinar attendance).
Sales Intelligence Tools: Platforms that track website visitor activity, email engagement, and content consumption can provide valuable clues about a prospect's interests and stage in the buyer's journey.
Customer Feedback and Surveys: Direct feedback from customers can highlight common pain points or preferences that can be used to personalize calls to similar prospects.
Examples for B2B: ZoomInfo, Lusha, Cognism, Apollo.io, LeadIQ, Clearbit. These platforms often provide direct dial phone numbers, email addresses, company firmographics, technographics (software a company uses), intent data (signals indicating a company is actively researching solutions like yours), and employee hierarchies.
Examples for B2C: While more governed by privacy, uk phone number list some providers offer demographic, psychographic, and behavioral data segments, though this is often used more for targeted advertising than direct call personalization on an individual level without prior consent.
Your existing data is a goldmine for personalization, especially for current customers or warm leads.
CRM Data: Past purchase history, previous interactions (calls, emails, support tickets), notes from other team members, engagement with marketing materials (website visits, downloads, webinar attendance).
Sales Intelligence Tools: Platforms that track website visitor activity, email engagement, and content consumption can provide valuable clues about a prospect's interests and stage in the buyer's journey.
Customer Feedback and Surveys: Direct feedback from customers can highlight common pain points or preferences that can be used to personalize calls to similar prospects.