Targeted Ads Facebook/Instagram Ads, Google Ads
Posted: Sun May 25, 2025 6:27 am
Leverage demographic and behavioral targeting to reach specific buyer segments. Use "Click-to-Call" or "Lead Form" ad formats to capture contact information directly. Retarget website visitors who have shown interest.
Community Groups: Participate in local online community groups, offering value and expertise without being overly promotional.
Online Lead Portals (Zillow, Realtor.com, etc.): While often paid, these platforms offer access to a vast pool of active buyers. Consider programs like Zillow Premier Agent, but be prepared for competition and focus on rapid response and strong conversion strategies.
Email Marketing: Build an email list by offering valuable content on your website. Send regular newsletters with new listings, market updates, local events, and helpful buyer tips. Segment your list to send personalized content based on their stage in the buying journey.
2. Traditional & Offline Strategies: The Personal Touch
Open Houses: A classic for a reason. Open houses provide a direct opportunity to meet potential buyers, showcase properties, and collect contact information. Engage with every visitor, qualify their needs, and follow up promptly.
Referral Networks: Your most valuable source of leads. uk phone number list Cultivate strong relationships with past clients, friends, family, and other professionals (lenders, inspectors, contractors). Implement a formal referral program to incentivize word-of-mouth marketing.
Sphere of Influence (SOI): Nurture your personal network. Regularly connect with everyone you know, reminding them of your real estate services without being overtly salesy. Holiday cards, market updates, and personal check-ins can keep you top of mind.
Community Involvement: Become a local expert by participating in community events, sponsoring local sports teams or charities, and joining local business associations. This builds brand recognition and establishes you as a trusted figure in the area.
Community Groups: Participate in local online community groups, offering value and expertise without being overly promotional.
Online Lead Portals (Zillow, Realtor.com, etc.): While often paid, these platforms offer access to a vast pool of active buyers. Consider programs like Zillow Premier Agent, but be prepared for competition and focus on rapid response and strong conversion strategies.
Email Marketing: Build an email list by offering valuable content on your website. Send regular newsletters with new listings, market updates, local events, and helpful buyer tips. Segment your list to send personalized content based on their stage in the buying journey.
2. Traditional & Offline Strategies: The Personal Touch
Open Houses: A classic for a reason. Open houses provide a direct opportunity to meet potential buyers, showcase properties, and collect contact information. Engage with every visitor, qualify their needs, and follow up promptly.
Referral Networks: Your most valuable source of leads. uk phone number list Cultivate strong relationships with past clients, friends, family, and other professionals (lenders, inspectors, contractors). Implement a formal referral program to incentivize word-of-mouth marketing.
Sphere of Influence (SOI): Nurture your personal network. Regularly connect with everyone you know, reminding them of your real estate services without being overtly salesy. Holiday cards, market updates, and personal check-ins can keep you top of mind.
Community Involvement: Become a local expert by participating in community events, sponsoring local sports teams or charities, and joining local business associations. This builds brand recognition and establishes you as a trusted figure in the area.