4 things that highly open email subject lines have in common
Posted: Tue Dec 03, 2024 5:13 am
What kind of subject lines are more likely to be opened? We can see that email subject lines that are more likely to be opened tend to contain the following elements:
4 things that highly open email subject lines have in common
Table of Contents
1Benefits
2Urgency
3Make it stand out
3.1Decorate
3.2Highlight the uniqueness of your products and services
4Specificity
5summary
If you are an average business person, you receive a mountain of emails from many companies every day, and it is highly unlikely that all of those emails are opened and read.
If the email you have written is not opened and read, there is no point chemical manufacturers email lists in sending it. Therefore, the subject line of the email is very important in order to get the email opened. The subject line of the email can make a big difference in the open rate and can also affect sales.
What kind of subject lines are more likely to be opened? We can see that email subject lines that are more likely to be opened tend to contain the following elements:
Profit
Urgency
Make it stand out
Specificity
If you keep these four elements in mind when thinking about the subject line of your email, you will be able to write an email that is more likely to be opened by the reader. In this article, we will look at each of these four elements.
Benefits
People are not likely to be proactive about something that has no benefits. Therefore, it is important to think of providing benefits. In order to get people to open your email, you should try to create a subject line that allows the reader to imagine what benefits they will get from reading the email.
To do this, it is important to first consider what type of people will be reading your email and what information they will find beneficial. After confirming this, you can think of a subject line for the email that will benefit the reader.
Let me explain with some examples of actual email subject lines.
Company sending the email: Company A, a distributor of "mounting systems" that support solar panels
Company receiving the email: Construction company B, which installs solar panels
Sales company A recently added a new "lightweight mounting system" to its mounting system lineup and began selling it. Lightweight mounting systems are lightweight, so they can significantly reduce the burden and labor required by installation workers. Sales company A's client for the mounting system is construction company B.
Therefore, sales company A decided to send an email to construction company B informing them of the start of sales of the lightweight racking system.
The subject of the first email is
Announcement of new product release from rack sales company A
We decided to do so.
But it's not clear how this subject line benefits the reader.
Therefore, the subject of the email should be something that makes it clear what the benefits are. If you were to change the subject line from the previous one, try to make the subject line something that is conscious of what the benefits are for construction company B, who receives the email. For construction company B, the benefit is the reduction in the labor required for installation work. Let's include that in the subject line.
Notice on the sale of lightweight mounting stands that significantly reduce the labor required for installation work
With a subject line like this, the recipient is more likely to open the email because they can predict that they will get useful information (i.e. benefit) by reading the email before opening it.
Urgency
To get your emails opened, it's a good idea to incorporate an element of urgency into your subject line, letting the reader know they should open and read your email NOW.
Basically, most people tend to put off emails that they don't need to read right away. The open rate of emails that are put off decreases significantly over time, and many emails end up not being opened.
Therefore, it is important to get the reader to open and read the email "now," and it is effective to include an element of urgency in the subject line to achieve this.
For example, you can convey a sense of urgency by including a limited time offer or limited quantity in the subject line. By telling the reader that they will lose out if they don't act now, you can get them to open the email.
◆◇Limited time only until May 10th◆◇Lightweight racks on sale at 20% off!
◆◇First 20 people◆◇Lightweight platforms on sale at a 20% discount!
By incorporating this sense of urgency into your email subject line, you can differentiate your email from the mountains of other emails. It makes it clear that your email needs to be opened right now, as opposed to the usual, mundane emails that don't need to be opened right away.
4 things that highly open email subject lines have in common
Table of Contents
1Benefits
2Urgency
3Make it stand out
3.1Decorate
3.2Highlight the uniqueness of your products and services
4Specificity
5summary
If you are an average business person, you receive a mountain of emails from many companies every day, and it is highly unlikely that all of those emails are opened and read.
If the email you have written is not opened and read, there is no point chemical manufacturers email lists in sending it. Therefore, the subject line of the email is very important in order to get the email opened. The subject line of the email can make a big difference in the open rate and can also affect sales.
What kind of subject lines are more likely to be opened? We can see that email subject lines that are more likely to be opened tend to contain the following elements:
Profit
Urgency
Make it stand out
Specificity
If you keep these four elements in mind when thinking about the subject line of your email, you will be able to write an email that is more likely to be opened by the reader. In this article, we will look at each of these four elements.
Benefits
People are not likely to be proactive about something that has no benefits. Therefore, it is important to think of providing benefits. In order to get people to open your email, you should try to create a subject line that allows the reader to imagine what benefits they will get from reading the email.
To do this, it is important to first consider what type of people will be reading your email and what information they will find beneficial. After confirming this, you can think of a subject line for the email that will benefit the reader.
Let me explain with some examples of actual email subject lines.
Company sending the email: Company A, a distributor of "mounting systems" that support solar panels
Company receiving the email: Construction company B, which installs solar panels
Sales company A recently added a new "lightweight mounting system" to its mounting system lineup and began selling it. Lightweight mounting systems are lightweight, so they can significantly reduce the burden and labor required by installation workers. Sales company A's client for the mounting system is construction company B.
Therefore, sales company A decided to send an email to construction company B informing them of the start of sales of the lightweight racking system.
The subject of the first email is
Announcement of new product release from rack sales company A
We decided to do so.
But it's not clear how this subject line benefits the reader.
Therefore, the subject of the email should be something that makes it clear what the benefits are. If you were to change the subject line from the previous one, try to make the subject line something that is conscious of what the benefits are for construction company B, who receives the email. For construction company B, the benefit is the reduction in the labor required for installation work. Let's include that in the subject line.
Notice on the sale of lightweight mounting stands that significantly reduce the labor required for installation work
With a subject line like this, the recipient is more likely to open the email because they can predict that they will get useful information (i.e. benefit) by reading the email before opening it.
Urgency
To get your emails opened, it's a good idea to incorporate an element of urgency into your subject line, letting the reader know they should open and read your email NOW.
Basically, most people tend to put off emails that they don't need to read right away. The open rate of emails that are put off decreases significantly over time, and many emails end up not being opened.
Therefore, it is important to get the reader to open and read the email "now," and it is effective to include an element of urgency in the subject line to achieve this.
For example, you can convey a sense of urgency by including a limited time offer or limited quantity in the subject line. By telling the reader that they will lose out if they don't act now, you can get them to open the email.
◆◇Limited time only until May 10th◆◇Lightweight racks on sale at 20% off!
◆◇First 20 people◆◇Lightweight platforms on sale at a 20% discount!
By incorporating this sense of urgency into your email subject line, you can differentiate your email from the mountains of other emails. It makes it clear that your email needs to be opened right now, as opposed to the usual, mundane emails that don't need to be opened right away.