Follow-up email: learn how to do it and check out examples!
Posted: Tue Dec 03, 2024 5:34 am
Did you know that, according to the Global Messaging Engagement report , 77% of respondents said they made purchases based on content received via email ? That said, the question remains: do you know how to send follow-up emails to keep up with your current and potential customers and take advantage of conversion opportunities through this channel?
In this text, you will learn the best time to make this type of contact and how to send a follow-up email. And that's not all: we have also separated some templates for you to use as a basis for creating your first messages.
Happy reading!
When to send a follow-up email?
Sending a follow-up message is an essential practice in several situations, such as:
at the end of a meeting or interview;
after sending a proposal or quote;
after requesting information;
after an event;
after a purchase or transaction.
1- As soon as a meeting or interview ends
Sending a follow-up message at the end of a business meeting , job interview, or important face-to-face interaction is a good strategy. It demonstrates continued interest, gratitude for the opportunity, and leaves room for any additional follow-up.
2- After sending a proposal or quote
If you have sent a business proposal, quote or any other important document, it is worth sending a follow-up email to make sure that the recipient received the message and has access to all the necessary information.
This is also an opportunity to clarify doubts and encourage action.
3- After asking for information
If you ask a question or request information and don't get a response within a reasonable time frame, a polite follow-up message can serve as a gentle reminder.
4- Post-event networking
After attending a networking event , it’s a good practice to send follow-up emails to the people you connected with. This helps solidify new connections and maintain relationships.
5- Following a purchase or transaction
For businesses, sending a follow-up message after a purchase can be an effective way to ensure customer satisfaction, provide additional support, and encourage feedback.
Read also: What is follow-up? How to do follow-up in practice?
How to follow up by email?
To follow up via email, it is essential to draw up a follow-up schedule and use techniques to make your messages standardized, clear, concise, polite and professional. Additionally, it is essential to provide context for the approach, establish an objective for the contact, offer additional value and instruct the lead to take action.
Below, you can see how to effectively complete each step.
Be clear and concise
Start your email by clearly stating the reason for your follow-up. Keep it brief and to the point to make it easier for the recipient to understand.
Personalize o e-mail
Use the recipient's name and reference specific details from a previous restaurant email list interaction, such as a meeting or conversation. This practice shows that you are attentive and value the connection.
Be polite and professional
Keep your message polite and professional. Thank them for the opportunity and show appreciation for their time.
Provide context
Briefly recap the previous interaction to give the reader some context. This is especially important if a specific discussion or action took place in the last communication.
Set a clear goal
Make it clear why you’re following up and what you hope to achieve with the email. Whether you want a response, a specific action, or just to continue the conversation, make that clear.
In this text, you will learn the best time to make this type of contact and how to send a follow-up email. And that's not all: we have also separated some templates for you to use as a basis for creating your first messages.
Happy reading!
When to send a follow-up email?
Sending a follow-up message is an essential practice in several situations, such as:
at the end of a meeting or interview;
after sending a proposal or quote;
after requesting information;
after an event;
after a purchase or transaction.
1- As soon as a meeting or interview ends
Sending a follow-up message at the end of a business meeting , job interview, or important face-to-face interaction is a good strategy. It demonstrates continued interest, gratitude for the opportunity, and leaves room for any additional follow-up.
2- After sending a proposal or quote
If you have sent a business proposal, quote or any other important document, it is worth sending a follow-up email to make sure that the recipient received the message and has access to all the necessary information.
This is also an opportunity to clarify doubts and encourage action.
3- After asking for information
If you ask a question or request information and don't get a response within a reasonable time frame, a polite follow-up message can serve as a gentle reminder.
4- Post-event networking
After attending a networking event , it’s a good practice to send follow-up emails to the people you connected with. This helps solidify new connections and maintain relationships.
5- Following a purchase or transaction
For businesses, sending a follow-up message after a purchase can be an effective way to ensure customer satisfaction, provide additional support, and encourage feedback.
Read also: What is follow-up? How to do follow-up in practice?
How to follow up by email?
To follow up via email, it is essential to draw up a follow-up schedule and use techniques to make your messages standardized, clear, concise, polite and professional. Additionally, it is essential to provide context for the approach, establish an objective for the contact, offer additional value and instruct the lead to take action.
Below, you can see how to effectively complete each step.
Be clear and concise
Start your email by clearly stating the reason for your follow-up. Keep it brief and to the point to make it easier for the recipient to understand.
Personalize o e-mail
Use the recipient's name and reference specific details from a previous restaurant email list interaction, such as a meeting or conversation. This practice shows that you are attentive and value the connection.
Be polite and professional
Keep your message polite and professional. Thank them for the opportunity and show appreciation for their time.
Provide context
Briefly recap the previous interaction to give the reader some context. This is especially important if a specific discussion or action took place in the last communication.
Set a clear goal
Make it clear why you’re following up and what you hope to achieve with the email. Whether you want a response, a specific action, or just to continue the conversation, make that clear.