Newsletter is a perfect option for businesses that promote their services and products through content marketing. Multi-topic emails aggregate the best articles, videos or podcasts and send them regularly to subscribers' inboxes.
The main goals of email newsletter campaigns are to maintain regular contact with customers and increase website or blog traffic. To achieve these goals, make your newsletter interesting, well-structured, beautiful and personalized.
We take inspiration from Medium's daily review. When signing up, prospective estonia phone number library readers can choose which topics interest them. Medium sends articles to its subscribers based on the categories selected, their reading history, and the editor's choice. The different sources of recommendations are well distinguished and the email structure is simple, making the newsletter easy to browse.
Medium's Daily Newsletter
Visually, the newsletter is appealing thanks to the images that accompany each part of the email. To save time in composing the review, Medium uses the article headers from its website to introduce each article instead of writing a new description for each article in each review.
Communication email
Communication emails introduce a company's new products and services, updates, or inform customers about upcoming events. The goal of communication emails is to spark interest in something new from your brand.
To create an effective communication email, clearly state what it is in the subject line and at the top of the email. Describe the benefits of what your brand is announcing. End the message with a clear call to action. One last thing, make sure you choose your recipients carefully: they should be interested in your proposal. Otherwise, you will receive tons of unsubscribe requests instead of new customers.
The sample email below shows Figma encouraging its customers to try out some new plugins. The company only targeted this campaign to its current customers, who are familiar with the service and are more likely to use this feature.
email type example
