Google tag manager, an essential tool for b2b marketing
Posted: Tue Dec 03, 2024 5:55 am
google tag manager, an essential tool for your b2b marketing that you probably didn't know about. In today's post we're going to explain what it is, how it works and what advantages it can bring to your b2b business. Ready?
What is google tag manager?
This tool is ideal for all types of websites. This google tool, which is completely free, is intended to facilitate the use of tags within websites. Its main objective is to make the tasks of monitoring, analyzing and optimizing a website much easier and faster.
In addition, these tags can be worked directly from the gtm interface without small business email list the need for html or programming knowledge of any kind . All you need to do is install google tag manager and this application is ready to communicate with the gtm platform.
How does google tag manager work?
With just one code inserted into your website or apps, you can control everything . Thanks to its system, you can easily and quickly update all those tags/pixels/codes within its platform without having to directly add the code to the website or apps.
Thanks to these tags, as we mentioned at the beginning of the post, we can monitor , analyze and optimize a website easily and quickly, since these codes mainly come from tools such as google analytics, google adwords or hotjar .
In order to control each page of your website, it is important that the code is implemented on all pages and in the case of an app, it must be implemented together with the firebase sdk.
Below you can watch a video of how it works to give you a clearer idea:
google tag manager structure
google tag manager is structured by containers, tags, triggers, and variables . A google tag manager account can have several containers, each with its own configuration. When we talk about a container, we are referring to the space we create within google tag manager to configure all our tags.
What is google tag manager?
This tool is ideal for all types of websites. This google tool, which is completely free, is intended to facilitate the use of tags within websites. Its main objective is to make the tasks of monitoring, analyzing and optimizing a website much easier and faster.
In addition, these tags can be worked directly from the gtm interface without small business email list the need for html or programming knowledge of any kind . All you need to do is install google tag manager and this application is ready to communicate with the gtm platform.
How does google tag manager work?
With just one code inserted into your website or apps, you can control everything . Thanks to its system, you can easily and quickly update all those tags/pixels/codes within its platform without having to directly add the code to the website or apps.
Thanks to these tags, as we mentioned at the beginning of the post, we can monitor , analyze and optimize a website easily and quickly, since these codes mainly come from tools such as google analytics, google adwords or hotjar .
In order to control each page of your website, it is important that the code is implemented on all pages and in the case of an app, it must be implemented together with the firebase sdk.
Below you can watch a video of how it works to give you a clearer idea:
google tag manager structure
google tag manager is structured by containers, tags, triggers, and variables . A google tag manager account can have several containers, each with its own configuration. When we talk about a container, we are referring to the space we create within google tag manager to configure all our tags.