Remarketing Copy Examples to Increase Lead Conversion
Posted: Tue Dec 03, 2024 6:28 am
Being remembered by your leads is just as important as sparking their interest in your product. To achieve this goal, it is recommended to invest in remarketing copy techniques that help maintain consumer interest in your solution or service with timely reminders.
In this sense, it is worth highlighting an important point: people are constantly bombarded with information coming from all sides and they have a short memory, retaining only the most relevant, interesting messages capable of representing value in their daily lives.
Therefore, creating a good strategy to promote your content or online course is essential to attract customers and achieve the established goals, both in terms of revenue and audience. This strategy includes offering reminders so that leads continue to consider purchasing your information product .
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
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In this post, we will show:
what is remarketing and what is it for;
what is copy;
How important is copy for remarketing?
how to make copy for remarketing;
remarketing copy examples for inspiration.
Keep reading!
What is remarketing and what is it for?
Remarketing is a strategy to re-impact leads that have had some interaction or demonstrated interest in your brand and the solutions it offers, repeating marketing campaigns to prolong the memory and encourage the customer to purchase your product.
This way, you can prevent potential customers from forgetting what they have already learned about you and ending up giving up on making a purchase. This is a real risk these days, due to the large amount of offers and information we receive all the time, especially when using the internet and social networks .
The advantage of remarketing is its versatility and practicality, as it is possible to adapt messages and campaigns to different media, from Google ads to WhatsApp notifications, in addition to having tools to automate their sending.
Also check out: Books about Inbound Marketing: understand the concept and strategies
What is copy?
Copywriting or simply copy is the production of texts for conversion in marketing and sales campaigns, including digital and physical media, such as websites, email marketing , advertisements, catalogs, direct mail, banners in virtual stores and many other formats.
This content uses persuasive messages, mental triggers and emotional appeal to awaken the desire of those who consume it and encourage them to convert, which ranges from signing up to an email list to purchasing your online course or premium content.
How important is copy for remarketing?
The use of copy for remarketing serves to make the most of each space and each media in the best possible way, producing direct messages that are easy to read and understand, capable of attracting, preserving and encouraging the lead to delve deeper into your sales funnel.
This digital marketing strategy is an indispensable element for conversion campaigns, mainly because customers may not buy right away on the first interaction, but rather just research possible solutions.
Thus, the remarketing copy can fix and maintain the memory in the public's mind for longer, at least so that they can compare your information products with uk business fax list other possibilities available on the market, which is part of the decision-making process in most purchasing journeys.
Suggested reading: Brand Awareness: discover the formula that brings your customer closer to you
7 tips for writing copy for remarketing
To create a good copy for remarketing, it is recommended:
know the audience;
produce objective and clear messages;
adapt the text for each type of media;
get the timing of messages right;
be persuasive and balanced;
know when to be emotional and when to be rational;
stay consistent with the rest of the campaign.
By knowing your persona in depth, you have a better chance of understanding their interests, needs and behaviors, which is essential for producing attractive and easy-to-understand messages.
The ideal is to be very objective and concise, to convey information clearly and quickly, without requiring much effort from the reader. It is worth remembering that some media do not have much space for text, so it is important that the remarketing copy is adaptable.
When it comes to content, it needs to be balanced and able to persuade the reader. At times, it can trigger emotions in the customer and, at other times, draw attention to more rational reasons for conversion.
Still on this topic, be sure to plan the moment to impact the lead, as this care increases the chances of conversion, improves the quality of the experience and serves to create a consistent strategy throughout your campaigns.
Bonus tip: CTAs
CTAs, or calls-to-action, are phrases or messages that seek to encourage the reader to do something specific, such as answering a form, visiting your website or buying your product. In remarketing copy, they deserve special attention.
This is because the available space and reading time of the CTA are usually shorter in this type of campaign, so you must be careful and objective when selecting action verbs and producing the copy content for each media.
Remember to stay consistent with your campaigns and ensure that your CTA is engaging without being too forceful or difficult to understand.
2 ready-made remarketing copy examples to inspire
Now that you know a little more about how to do it, check out examples of remarketing copy ready to use in Google Ads, WhatsApp and Facebook campaigns>
Copy for remarketing on WhatsApp
In 2022, WhatsApp reached the milestone of 140 million users in Brazil . With all this audience, the app has become one of the most direct ways to communicate with customers, whether in customer service or sending marketing campaigns.
In this context, remarketing is also a possibility on WhatsApp Business, which allows you to automate the sending of notifications and reminders that keep the customer's interest alive.
An example of copy for remarketing on WhatsApp is to use direct messaging to make the reader feel special and more receptive, while also creating a sense of urgency to encourage conversion.
Let's say you send an offer for your online course to a list of contacts and some of them click on the message, visit the website but don't make a purchase. To take advantage of the moment, you can create a repeat notification, including a limited-time discount, as follows:
“Hello, [customer name].
Haven't you taken the chance to invest in your future with our courses yet? Well, now is the time!
We have a SPECIAL OFFER for you: any course on the website with 10% OFF, for a LIMITED TIME!
Don’t waste time, go to: [your course website]”
Copy for remarketing on Facebook
Applying copy for remarketing on Facebook is also viable and recommended, as it allows you to send notifications and direct messages to your followers, in addition to using Facebook Ads to manage sponsored posts, both on the platform and on Instagram.
Just like on WhatsApp, we have the example of offering limited-time offers to a segment of your audience, personalizing the content according to user profile data.
Another example is sponsored posts with images, which feature attractive art and short text to grab the reader's attention, complemented with a CTA button, with action verbs, such as “access”, “buy”, “enjoy” and other similar terms.
See the model below:
“ Make your future happen
Learn to speak fluent English and level up your resume in just 18 months.
[CTA] Enroll now!”
Why invest in remarketing to promote my infoproduct?
Selling information products, creating content and marketing online courses can increase the chances of success with a good remarketing campaign, creating messages with clear, objective, friendly and stimulating copy, to spark interest and make the user recognize the value of your proposal.
In a medium with so much information available for free, this strategy can show the consumer why it is worth investing in your paid material, highlighting additional solutions, such as student support, exclusive material, certifications and other advantages of this type.
In this sense, it is worth highlighting an important point: people are constantly bombarded with information coming from all sides and they have a short memory, retaining only the most relevant, interesting messages capable of representing value in their daily lives.
Therefore, creating a good strategy to promote your content or online course is essential to attract customers and achieve the established goals, both in terms of revenue and audience. This strategy includes offering reminders so that leads continue to consider purchasing your information product .
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
In this post, we will show:
what is remarketing and what is it for;
what is copy;
How important is copy for remarketing?
how to make copy for remarketing;
remarketing copy examples for inspiration.
Keep reading!
What is remarketing and what is it for?
Remarketing is a strategy to re-impact leads that have had some interaction or demonstrated interest in your brand and the solutions it offers, repeating marketing campaigns to prolong the memory and encourage the customer to purchase your product.
This way, you can prevent potential customers from forgetting what they have already learned about you and ending up giving up on making a purchase. This is a real risk these days, due to the large amount of offers and information we receive all the time, especially when using the internet and social networks .
The advantage of remarketing is its versatility and practicality, as it is possible to adapt messages and campaigns to different media, from Google ads to WhatsApp notifications, in addition to having tools to automate their sending.
Also check out: Books about Inbound Marketing: understand the concept and strategies
What is copy?
Copywriting or simply copy is the production of texts for conversion in marketing and sales campaigns, including digital and physical media, such as websites, email marketing , advertisements, catalogs, direct mail, banners in virtual stores and many other formats.
This content uses persuasive messages, mental triggers and emotional appeal to awaken the desire of those who consume it and encourage them to convert, which ranges from signing up to an email list to purchasing your online course or premium content.
How important is copy for remarketing?
The use of copy for remarketing serves to make the most of each space and each media in the best possible way, producing direct messages that are easy to read and understand, capable of attracting, preserving and encouraging the lead to delve deeper into your sales funnel.
This digital marketing strategy is an indispensable element for conversion campaigns, mainly because customers may not buy right away on the first interaction, but rather just research possible solutions.
Thus, the remarketing copy can fix and maintain the memory in the public's mind for longer, at least so that they can compare your information products with uk business fax list other possibilities available on the market, which is part of the decision-making process in most purchasing journeys.
Suggested reading: Brand Awareness: discover the formula that brings your customer closer to you
7 tips for writing copy for remarketing
To create a good copy for remarketing, it is recommended:
know the audience;
produce objective and clear messages;
adapt the text for each type of media;
get the timing of messages right;
be persuasive and balanced;
know when to be emotional and when to be rational;
stay consistent with the rest of the campaign.
By knowing your persona in depth, you have a better chance of understanding their interests, needs and behaviors, which is essential for producing attractive and easy-to-understand messages.
The ideal is to be very objective and concise, to convey information clearly and quickly, without requiring much effort from the reader. It is worth remembering that some media do not have much space for text, so it is important that the remarketing copy is adaptable.
When it comes to content, it needs to be balanced and able to persuade the reader. At times, it can trigger emotions in the customer and, at other times, draw attention to more rational reasons for conversion.
Still on this topic, be sure to plan the moment to impact the lead, as this care increases the chances of conversion, improves the quality of the experience and serves to create a consistent strategy throughout your campaigns.
Bonus tip: CTAs
CTAs, or calls-to-action, are phrases or messages that seek to encourage the reader to do something specific, such as answering a form, visiting your website or buying your product. In remarketing copy, they deserve special attention.
This is because the available space and reading time of the CTA are usually shorter in this type of campaign, so you must be careful and objective when selecting action verbs and producing the copy content for each media.
Remember to stay consistent with your campaigns and ensure that your CTA is engaging without being too forceful or difficult to understand.
2 ready-made remarketing copy examples to inspire
Now that you know a little more about how to do it, check out examples of remarketing copy ready to use in Google Ads, WhatsApp and Facebook campaigns>
Copy for remarketing on WhatsApp
In 2022, WhatsApp reached the milestone of 140 million users in Brazil . With all this audience, the app has become one of the most direct ways to communicate with customers, whether in customer service or sending marketing campaigns.
In this context, remarketing is also a possibility on WhatsApp Business, which allows you to automate the sending of notifications and reminders that keep the customer's interest alive.
An example of copy for remarketing on WhatsApp is to use direct messaging to make the reader feel special and more receptive, while also creating a sense of urgency to encourage conversion.
Let's say you send an offer for your online course to a list of contacts and some of them click on the message, visit the website but don't make a purchase. To take advantage of the moment, you can create a repeat notification, including a limited-time discount, as follows:
“Hello, [customer name].
Haven't you taken the chance to invest in your future with our courses yet? Well, now is the time!
We have a SPECIAL OFFER for you: any course on the website with 10% OFF, for a LIMITED TIME!
Don’t waste time, go to: [your course website]”
Copy for remarketing on Facebook
Applying copy for remarketing on Facebook is also viable and recommended, as it allows you to send notifications and direct messages to your followers, in addition to using Facebook Ads to manage sponsored posts, both on the platform and on Instagram.
Just like on WhatsApp, we have the example of offering limited-time offers to a segment of your audience, personalizing the content according to user profile data.
Another example is sponsored posts with images, which feature attractive art and short text to grab the reader's attention, complemented with a CTA button, with action verbs, such as “access”, “buy”, “enjoy” and other similar terms.
See the model below:
“ Make your future happen
Learn to speak fluent English and level up your resume in just 18 months.
[CTA] Enroll now!”
Why invest in remarketing to promote my infoproduct?
Selling information products, creating content and marketing online courses can increase the chances of success with a good remarketing campaign, creating messages with clear, objective, friendly and stimulating copy, to spark interest and make the user recognize the value of your proposal.
In a medium with so much information available for free, this strategy can show the consumer why it is worth investing in your paid material, highlighting additional solutions, such as student support, exclusive material, certifications and other advantages of this type.