However, it is still common for people to neglect it, which is a serious mistake. After all, you can't run a good marketing campaign if you don't monitor and control its entire development, right?
The good news is that technology has come to help people's lives and, currently, there are several digital marketing management tools that make this work easier. Want to know which are the best? Then keep reading to check out the 5 best ones!
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What is digital marketing management?
Marketing management is the process of monitoring the processes that make up a business's marketing plan. This includes planning, control, measurement of results and even the tools used in your strategy.
Furthermore, marketing management encompasses the work of researching the market in which the business operates and analyzing the profile of the target audience . All this to align communication between the brand and consumers.
Therefore, the main objective of this tactic is to optimize the sector's actions to reduce unnecessary expenses and achieve better results.
How to manage digital marketing?
To establish a good digital marketing management strategy , you need to:
discover the customer profile;
create goals and objectives;
define strategies;
set deadlines;
produce marketing content;
choose the dissemination channels;
monitor and analyze the results.
At the end of everything, it is essential to check the effects of the actions and determine whether they had a positive impact or whether there are points that need to be optimized in the future.
Did you notice that it's not that complicated? However, we need to emphasize that for everything we mentioned above to happen smoothly, it is crucial to have essential tools that make your day-to-day life easier and reduce the incidence of errors. Check out the top 5 below!
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Digital marketing management tools you need to know
The digital marketing management process is canada business fax list not rocket science. However, it depends on a series of activities that need to be carried out together in order to work. Therefore, it is recommended to use more than one tool.
Because each software is specialized in a specific aspect of planning, one serves as a complement to the other.
Below, we have separated 5 tools for digital marketing management that you should know about and adopt in your business today!
1. Marketing automation software
This is essential digital marketing management software for any online business. So, if you work with creating information products and courses, you need to include it in your strategy today. Examples of tools like this include:
RD Station;
MLabs;
Mailchimp;
HubSpot.
In short, this type of tool enables the creation of automatic and segmented nurturing flows. In other words, it automates repeated activities and allows you to divide your marketing strategy by customer profile.
As a result, it increases productivity and generates more sales for the company.
2. Google Analytics
Google Analytics is a digital marketing management tool for monitoring traffic on a page, such as a website or blog.
It is very useful, as it allows you to view all visitor movements, whether organic or via ads.
It makes it easier to identify opportunities for creating content or campaigns and evaluate which ones yield the best results. Furthermore, this tool even allows you to see how many visitors are new, how many are returning, and what the source of the traffic is.
3. Task management tools
As we said, digital marketing management depends on the execution of several strategies and the high number of activities makes it easy to forget one or another. Given this, it is good to have a task management tool, such as Trello or Asana .
With them, you can divide tasks among team members and even set a deadline for completion and monitor the entire process. Furthermore, activities are organized in one place, making them easier to access and monitor.
4. CRM
CRM is an acronym for Customer Relationship Management.
It centralizes data and segments customer profiles, maintains a history of interactions and enables the creation of accurate reports on the results of marketing campaigns.
This software optimizes several processes, such as monitoring the sales funnel and generated leads , in one place. Thanks to this, it makes day-to-day life easier and makes marketing actions more assertive.
The good news is that it's quite easy to find tools like this, such as:
Scheduler;
Zendesk;
Pipedrive.
5. Website
Finally, a good website can also be part of a digital marketing management strategy. After all, this tool has many more features than just compiling content.
A great example is landing pages , pages designed to capture and convert new leads.
Additionally, a good website allows you to connect with Google Analytics, CRM software, and automation systems, making it easier to track the number of visits and leads.
Another point worth mentioning is that websites also connect to sales pages. Let's take the example of EAD Plataforma , which is an online course channel.
It has a feature called API, which allows you to integrate your course page with external systems. This way, you can automate repetitive processes and still track all the movement of leads from one place.
