But before we continue, it’s important to keep in mind that conversion rate is basically a metric that calculates the percentage of customers who take a certain action. For example, how many students buy a course after visiting your website or downloading an e-book.
Therefore, it is vital for any business, because it makes it possible to analyze the results of marketing and sales campaigns and then decide whether or not they were positive.
Speaking like this, it’s obvious why it’s so important to increase it, right? And in the following article, we’ve brought you 5 unmissable tips on how to do exactly that, without having to “break a sweat”. Keep reading to find out!
Why is it important to increase conversion rate?
It is crucial to increase the conversion rate because the higher it is, the more successful your marketing strategies have been. In other words, this is an indicator of success and having a high number shows that you sell more and, consequently, have a higher turnover. Is that clear?
And how do I know my conversion rate? You may ask. Well, it's through this simple equation.
Conversion Rate = number of conversions / number of users x 100
In practice, it would be like this. Imagine an online course whose sales page receives 500 visitors per month.
Of these, 50 decide to buy the product. Therefore, the calculation is: conversion rate = 50 / 500 x 100. In this example, the conversion rate would be 10%. Easy, right?
In fact, if you already have a business that is not delivering satisfactory results, it is essential to investigate the reasons why you are not able to convert more students. Finding out why makes it easier to create strategies to convert students and, consequently, contributes to greater profit.
That said, the main reasons for this tend to be:
problems with the usability of the sales page;
content without defined value;
weak CTA;
disconnection with the target audience;
among others.
Now that you know what it is and how to calculate it, keep reading to check out 5 essential tips for conversion optimization and greater sales success!
How to increase conversion rate? 5 practical tips
Check out these 5 tips on how to increase your business's conversion rate. We emphasize that all of them need to be applied simultaneously, as they depend on each other to be successful!
1. Know your audience
The first tip for increasing your conversion rate germany business fax list is to know who your target audience is . What is their age range, what they usually buy, how they consume content — in the case of products like online courses —, what stage of the sales funnel they are at, etc.
The process to discover your target audience is very simple, just:
know your products or services well;
study the market, to know which segment the company focuses on;
identify the profile of people who may be interested in your solutions.
Knowing these details allows you to define how many times you can contact him via email marketing, without him getting irritated by the frequency of messages and even what tone to use in email marketing, advertisements and landing pages .
All this so that the message is aligned with the customers' desires, increasing their interest in the products and, consequently, the conversion rate.
>>>> Read more: What is an Ideal Customer Profile? 4 examples, benefits and more!
2. Have clear goals
No business can move forward without goals and objectives. After all, clearly defining what you want to achieve helps structure your marketing and sales strategies and guides what can be done.
Furthermore, avoid being too general or optimistic. That is, have clear and achievable goals. Just to give you an example, increasing your conversion rate by 30% in the next two months is a good goal. With that done, we can move on to the next topic.
>>>> See more: how to set sales goals correctly?
3. Invest in customer service
Customer service can make or break any sales strategy. To make this clearer, let’s continue with the example of an online course.
Imagine that someone visits your website and is interested in the content, but has a question. So, they decide to contact customer service. If their experience is satisfactory, the chances of them purchasing the product are much higher, right?
Therefore, train your team and invest in fast, quality online service.
A good option is to use chatbots to deal with simpler problems and leave human agents to work on more complex situations. This way, you save time and money.
>>>> Take advantage and read: how to achieve excellence in customer service for distance learning?
4. Use persuasion techniques
It is crucial to grab the attention of leads in the first few seconds of interaction. Therefore, it is interesting to use persuasion techniques, such as mental triggers and copywriting , to increase the chances of sales success.
Just don't get too excited, or the content may become repetitive. The ideal is to maintain a balance, so that the narrative is engaging and natural. Otherwise, there is a chance that the lead will run away completely.
5. Use the right tools
Finally, it is vital to choose the right tools. This applies to everything from the email marketing software to the aggregator that supports the landing page and the ad formats and copy.
If your intention is to convert students, you still need to pay attention to hiring a platform that offers several features for both the creator — you — and the user — the student!
