Top 5 email marketing tools + how to choose the ideal plan
Posted: Tue Dec 03, 2024 6:31 am
Using email marketing tools is a great idea for those who want to promote their brand, store or online course in a practical and efficient way. The platforms available have free and paid plans, with a wide range of features to choose from.
To guide you through so many services, we have listed the best email marketing tools, both free and paid, as well as highlighting the most important features and showing you how to choose the most suitable option for your project.
Keep reading!
What is email marketing and what is it for?
Email marketing is a very important means of communication that allows you to present campaigns and promote your brand to an audience. It engages the public in a practical way and allows you to implement automation and lead segmentation strategies to increase the chances of conversion.
This allows you to personalize the content of your messages according to your objective and the profile of the person who will receive the email. This way, you can engage different audiences with an automated sequence, increasing the cost-benefit of the email marketing tools used.
Research shows that, with the pandemic, user engagement with email marketing increased by 77% , reaching an opening rate of over 20% . It may not seem like much, but if you consider that more than eight billion emails are sent per day in Brazil , you can see that the use of this media is excellent.
How do email marketing tools work?
In practice, email marketing tools are software or cloud platforms for creating electronic messages to promote a brand, nurture leads and attract potential customers to your campaigns.
In addition to personalizing the content of emails, they serve to:
register and segment email lists;
create automated campaigns;
schedule email marketing sends for launches and important dates;
performance monitoring;
reports with insights for strategy optimization.
What are the best email marketing tools?
The best email marketing tools offer different plans and features to complement your strategy . Considering the pros and cons of each, the most interesting alternatives are:
RD Station
MailChimp
NitroNews
Get Response
Mailify
1. RD Station
RD Station has a very robust service that can be used for marketing and even for business management with the CRM platform. It also has an excellent email marketing tool.
Among its main advantages, we have several ready-made email marketing templates for you to get inspired, with a drag and drop editor that makes it very easy to customize the key points of your campaign, just click, drag and drop the elements you want to change.
The Light version allows basic automation of singapore business fax list sending emails, importing contact lists, segmenting campaigns, unlimited sending and management of 1000 emails or more. In the Basic and Pro plans, you have access to more complete features, but the cost also increases.
The downside of RD Station is that it currently does not have a free plan or trial version, with the Light plan being the cheapest, starting at R$50 per month.
2. MailChimp
MailChimp is one of the best email marketing tools and is among the most widely used. The advantage is that the platform monitors campaign performance and provides personalized insights to optimize your next emails .
It also stands out for offering a free version for up to 2,000 contacts and 12,000 mailings per month to the registered list. It also provides tips to improve your campaigns, complement strategies and help you get the most out of the platform.
The problem with the free plan is that they attach MailChimp branding to every email sent, which isn't ideal for your personal branding, but may not be as impactful for more condensed projects.
The Premium plan starts at $10 per month and offers additional features such as A/B testing, full segmentation, performance reporting and dedicated support.
3. Nitronews
Nitronews is a tool from Nitro Digital, a Brazilian company that was one of the first to offer a free plan for email marketing software. The free version supports up to 2,000 contacts and 10,000 monthly emails.
Usability is the highlight of Nitronews, which has a user-friendly and practical interface. It also has drag-and-drop editing features, sequence automation, message customization, spam analysis, resending of unopened emails and support in Portuguese.
4. GetResponse
GetResponse 's email marketing tool offers a 30-day free trial period, with access to the platform's main features, allowing you to create, launch and evaluate a complete marketing campaign.
It has ready-made templates, a drag-and-drop editor, newsletter customization, landing page creation, a feature for sending messages at ideal times, and several other solutions for managing campaigns and automating sending.
Once the trial period ends, paid options start at $13 per month.
5. Mailify
Rounding out our top 5 email marketing tools is Mailify , which allows contact management, automation of emails and provides ready-made templates to help you start creating your email messages.
It also provides artificial intelligence-based solutions to track email marketing performance indicators and generate insights that improve your chances of hitting your established goals.
It has the option to test the Premium plan for 30 days, just complete a quick registration.
Want to know more about Inbound Marketing, the famous attraction marketing? Then watch the video:
Free or paid email marketing tools: which one to choose?
Now that you know some of the best email marketing tools, it's time to ask yourself whether it's worth getting a paid plan or whether the free versions meet your current needs, with the possibility of monitoring your evolution in the future.
To make the right choice, don't forget to consider the following factors:
objective of the strategy;
audience profile;
expected number of shots;
number of segmentations used;
size of the customer base on the email marketing list;
ease of use;
available integrations.
In general, analyze your current demand and short-term growth projections, so you can define the most suitable alternative for your objectives and check which plan offers the best cost-benefit.
EAD Integration + Email Marketing
Setting up an email marketing strategy increases your reach and attracts more customers to your online course on the EAD Platform, but the best part is that you can integrate your email marketing tool with our service to launch your content and have great success in your campaigns.
With the API and applications available in the EAD Store, you can bring your email tool to the course platform in just a few clicks. This functionality helps you monitor sales of your content, track metrics for your campaigns, and provide support to students.
All email marketing platforms suggested in this post have integration with EAD, to manage the promotion of your course in the same environment that makes your classes available.
To guide you through so many services, we have listed the best email marketing tools, both free and paid, as well as highlighting the most important features and showing you how to choose the most suitable option for your project.
Keep reading!
What is email marketing and what is it for?
Email marketing is a very important means of communication that allows you to present campaigns and promote your brand to an audience. It engages the public in a practical way and allows you to implement automation and lead segmentation strategies to increase the chances of conversion.
This allows you to personalize the content of your messages according to your objective and the profile of the person who will receive the email. This way, you can engage different audiences with an automated sequence, increasing the cost-benefit of the email marketing tools used.
Research shows that, with the pandemic, user engagement with email marketing increased by 77% , reaching an opening rate of over 20% . It may not seem like much, but if you consider that more than eight billion emails are sent per day in Brazil , you can see that the use of this media is excellent.
How do email marketing tools work?
In practice, email marketing tools are software or cloud platforms for creating electronic messages to promote a brand, nurture leads and attract potential customers to your campaigns.
In addition to personalizing the content of emails, they serve to:
register and segment email lists;
create automated campaigns;
schedule email marketing sends for launches and important dates;
performance monitoring;
reports with insights for strategy optimization.
What are the best email marketing tools?
The best email marketing tools offer different plans and features to complement your strategy . Considering the pros and cons of each, the most interesting alternatives are:
RD Station
MailChimp
NitroNews
Get Response
Mailify
1. RD Station
RD Station has a very robust service that can be used for marketing and even for business management with the CRM platform. It also has an excellent email marketing tool.
Among its main advantages, we have several ready-made email marketing templates for you to get inspired, with a drag and drop editor that makes it very easy to customize the key points of your campaign, just click, drag and drop the elements you want to change.
The Light version allows basic automation of singapore business fax list sending emails, importing contact lists, segmenting campaigns, unlimited sending and management of 1000 emails or more. In the Basic and Pro plans, you have access to more complete features, but the cost also increases.
The downside of RD Station is that it currently does not have a free plan or trial version, with the Light plan being the cheapest, starting at R$50 per month.
2. MailChimp
MailChimp is one of the best email marketing tools and is among the most widely used. The advantage is that the platform monitors campaign performance and provides personalized insights to optimize your next emails .
It also stands out for offering a free version for up to 2,000 contacts and 12,000 mailings per month to the registered list. It also provides tips to improve your campaigns, complement strategies and help you get the most out of the platform.
The problem with the free plan is that they attach MailChimp branding to every email sent, which isn't ideal for your personal branding, but may not be as impactful for more condensed projects.
The Premium plan starts at $10 per month and offers additional features such as A/B testing, full segmentation, performance reporting and dedicated support.
3. Nitronews
Nitronews is a tool from Nitro Digital, a Brazilian company that was one of the first to offer a free plan for email marketing software. The free version supports up to 2,000 contacts and 10,000 monthly emails.
Usability is the highlight of Nitronews, which has a user-friendly and practical interface. It also has drag-and-drop editing features, sequence automation, message customization, spam analysis, resending of unopened emails and support in Portuguese.
4. GetResponse
GetResponse 's email marketing tool offers a 30-day free trial period, with access to the platform's main features, allowing you to create, launch and evaluate a complete marketing campaign.
It has ready-made templates, a drag-and-drop editor, newsletter customization, landing page creation, a feature for sending messages at ideal times, and several other solutions for managing campaigns and automating sending.
Once the trial period ends, paid options start at $13 per month.
5. Mailify
Rounding out our top 5 email marketing tools is Mailify , which allows contact management, automation of emails and provides ready-made templates to help you start creating your email messages.
It also provides artificial intelligence-based solutions to track email marketing performance indicators and generate insights that improve your chances of hitting your established goals.
It has the option to test the Premium plan for 30 days, just complete a quick registration.
Want to know more about Inbound Marketing, the famous attraction marketing? Then watch the video:
Free or paid email marketing tools: which one to choose?
Now that you know some of the best email marketing tools, it's time to ask yourself whether it's worth getting a paid plan or whether the free versions meet your current needs, with the possibility of monitoring your evolution in the future.
To make the right choice, don't forget to consider the following factors:
objective of the strategy;
audience profile;
expected number of shots;
number of segmentations used;
size of the customer base on the email marketing list;
ease of use;
available integrations.
In general, analyze your current demand and short-term growth projections, so you can define the most suitable alternative for your objectives and check which plan offers the best cost-benefit.
EAD Integration + Email Marketing
Setting up an email marketing strategy increases your reach and attracts more customers to your online course on the EAD Platform, but the best part is that you can integrate your email marketing tool with our service to launch your content and have great success in your campaigns.
With the API and applications available in the EAD Store, you can bring your email tool to the course platform in just a few clicks. This functionality helps you monitor sales of your content, track metrics for your campaigns, and provide support to students.
All email marketing platforms suggested in this post have integration with EAD, to manage the promotion of your course in the same environment that makes your classes available.