Digital marketing strategies: 15 actions to implement in your business
Posted: Tue Dec 03, 2024 6:33 am
In an increasingly connected world, digital marketing strategies have become essential for companies of all sizes and segments that want to stand out in the market.
According to data from Salesforce's State of Marketing Report , global investments in digital marketing reached the mark of 389 billion dollars by the end of 2023 , highlighting the rapid growth of this area.
Furthermore, it is estimated that by the end of 2023 more than 4.3 billion people worldwide will be using the internet, which reinforces the need for a solid online presence and efficient digital marketing strategies.
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How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
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In this article, we will present digital marketing strategies that you can implement in your business to obtain effective results and boost the growth of your company. Check it out!
What is digital marketing sales strategy?
A digital marketing sales strategy is a comprehensive and targeted plan that uses online channels and techniques to attract, engage, and convert prospects into buyers. The goal is to increase sales and generate revenue for the business through the efficient use of digital tools and platforms.
With the advancement of technology, there are now many ways to promote a product or service, especially digital courses. After all, through countless channels, it is possible to reach consumers from various corners of the planet.
However, the sales strategy needs to be consistent and encompass numerous techniques to actually attract the lead to the business and transform it into a buyer who will generate profit. Below we will teach you how to set up a digital marketing strategy.
9 Best Digital Marketing Strategies
There are currently many strategies that can be adopted, such as creating valuable content, developing a blog, promoting email marketing campaigns, webinars, live broadcasts, creating targeted ads and even creating a loyalty program. Below we will show you 9 strategies for you to implement.
1. Create valuable free content
Producing free, quality content is essential to attract and engage your target audience. Invest in blog articles, e-books, infographics and videos related to your market niche.
It is worth highlighting that valuable content is that which addresses the persona's pain and offers educational information that helps the person better understand their needs.
This strategy helps establish your brand as an authority in the industry and builds trust with visitors. For example, when they are at the top of the sales funnel , they don’t yet know exactly what they need from your product.
At this point, they are looking for useful content that will awaken a need in them. When you take charge of bringing this content to consumers, they start to see you as an authority on the subject.
Consequently, when they need to buy a course that you sell, they will certainly prioritize your business. However, it is essential to create metrics to evaluate whether the amount invested in this content is really bringing returns.
2. Develop a blog and focus on SEO
A well-structured blog with content optimized for search engines (SEO) increases the visibility of your website and attracts organic traffic. How? Easy: you can stand out in Google searches for topics in your area.
And you know what's best? You don't have to pay to be at the top of the search results, but of course, you need to invest in professionals who are capable of making your content stand out in search engines.
So, research keywords relevant to your niche and use them in your titles, meta descriptions, URLs, and content. Monitor metrics like organic traffic, time on page, and bounce rate to evaluate and adjust your SEO strategy.
This is a very interesting way to attract leads belgium business fax list that are at the top of the funnel and have not yet discovered a consumer need, even if they have one.
3. Run email marketing campaigns
If you're one of those people who thinks email marketing is dead, you're very wrong. After all, just think about it: don't you open your email inbox every day? Well, just like you, most people use email too.
In this sense, email marketing allows for direct and personalized contact with your audience. So, take advantage and develop targeted campaigns to nurture and engage leads, sharing relevant content, exclusive offers and news.
Generally, the email marketing strategy is subsequent to the strategy of offering valuable content for free. Because, normally, when you offer valuable content to a potential lead, you ask for their email in exchange.
However, when you start a relationship via email, it’s crucial to track metrics like open rate, click-through rate, and conversions to hone your campaigns and improve your results.
4. Promote webinars and live streams
Another technique that has been widely used recently is webinars and live broadcasts. After all, they are excellent opportunities to showcase your expertise and create connections with your audience.
You can set aside one day a week to promote these webinars, or create unique events to sell your course after the audience participates in your webinar or live broadcast.
Often, the lead wants to take the course, but is unsure whether it is really good or not. However, after participating in one of your live sessions, they may like the way you present your ideas and interact, and thus make the decision to purchase.
Remember, however, to plan events with themes relevant to your niche and promote them on social media and via email. Analyze data such as the number of registrants, views, and interactions to improve future events.
5. Don’t dismiss targeted ads
Although organic traffic is an excellent alternative to attract an audience, it is also necessary to invest in targeted ads. Why? Simple: because there are many customers who are already more prepared to consume.
They will not be attracted to reading an article or participating in a blog, as they are already willing to buy a course or information product. So, it is to attract this audience that you must incorporate this strategy.
Paid and targeted ads on platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to reach your target audience with personalized messages and offers directly. And this brings good results.
However, don't forget to monitor campaign performance, adjusting them as necessary, and keep an eye on metrics like return on investment (ROI) and cost per acquisition (CPA).
6. Work with testimonials and case studies
Share success stories, testimonials from satisfied customers, and case studies to build credibility and trust. This strategy is effective in demonstrating the real results of your product or service.
You can do this by working on content with storytelling in videos, in which students give testimonials talking about how your content was important for their development, and the success they achieved with it.
Another idea is to include testimonials on your landing page. This activates the mental trigger of social proof in your audience, and consequently helps them decide whether to buy.
As with other strategies, it is essential to monitor metrics such as conversion rate and time spent on the page to identify the impact of these testimonials.
7. Offer seasonal promotions and discounts
Seasonal promotions and discounts encourage decision-making and increase sales. This is an old marketing strategy, but it has stood the test of time due to its effectiveness.
So, plan exclusive offers for special dates, birthdays and industry events. In short, it is important to use creativity so that the promotion is truly effective.
Nowadays, mental triggers of urgency and scarcity are often used when creating seasonal promotions and discounts, such as: “Promotion valid for two more hours only”. This helps the customer make a decision quickly.
It is also crucial to monitor sales metrics and return on investment (ROI) to assess the effectiveness of these promotional actions.
8. Develop strategic partnerships
Form alliances with companies, institutions or professionals that can complement your business and reach the same target audience. These partnerships generate joint publicity and enhance results.
According to data from Salesforce's State of Marketing Report , global investments in digital marketing reached the mark of 389 billion dollars by the end of 2023 , highlighting the rapid growth of this area.
Furthermore, it is estimated that by the end of 2023 more than 4.3 billion people worldwide will be using the internet, which reinforces the need for a solid online presence and efficient digital marketing strategies.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
In this article, we will present digital marketing strategies that you can implement in your business to obtain effective results and boost the growth of your company. Check it out!
What is digital marketing sales strategy?
A digital marketing sales strategy is a comprehensive and targeted plan that uses online channels and techniques to attract, engage, and convert prospects into buyers. The goal is to increase sales and generate revenue for the business through the efficient use of digital tools and platforms.
With the advancement of technology, there are now many ways to promote a product or service, especially digital courses. After all, through countless channels, it is possible to reach consumers from various corners of the planet.
However, the sales strategy needs to be consistent and encompass numerous techniques to actually attract the lead to the business and transform it into a buyer who will generate profit. Below we will teach you how to set up a digital marketing strategy.
9 Best Digital Marketing Strategies
There are currently many strategies that can be adopted, such as creating valuable content, developing a blog, promoting email marketing campaigns, webinars, live broadcasts, creating targeted ads and even creating a loyalty program. Below we will show you 9 strategies for you to implement.
1. Create valuable free content
Producing free, quality content is essential to attract and engage your target audience. Invest in blog articles, e-books, infographics and videos related to your market niche.
It is worth highlighting that valuable content is that which addresses the persona's pain and offers educational information that helps the person better understand their needs.
This strategy helps establish your brand as an authority in the industry and builds trust with visitors. For example, when they are at the top of the sales funnel , they don’t yet know exactly what they need from your product.
At this point, they are looking for useful content that will awaken a need in them. When you take charge of bringing this content to consumers, they start to see you as an authority on the subject.
Consequently, when they need to buy a course that you sell, they will certainly prioritize your business. However, it is essential to create metrics to evaluate whether the amount invested in this content is really bringing returns.
2. Develop a blog and focus on SEO
A well-structured blog with content optimized for search engines (SEO) increases the visibility of your website and attracts organic traffic. How? Easy: you can stand out in Google searches for topics in your area.
And you know what's best? You don't have to pay to be at the top of the search results, but of course, you need to invest in professionals who are capable of making your content stand out in search engines.
So, research keywords relevant to your niche and use them in your titles, meta descriptions, URLs, and content. Monitor metrics like organic traffic, time on page, and bounce rate to evaluate and adjust your SEO strategy.
This is a very interesting way to attract leads belgium business fax list that are at the top of the funnel and have not yet discovered a consumer need, even if they have one.
3. Run email marketing campaigns
If you're one of those people who thinks email marketing is dead, you're very wrong. After all, just think about it: don't you open your email inbox every day? Well, just like you, most people use email too.
In this sense, email marketing allows for direct and personalized contact with your audience. So, take advantage and develop targeted campaigns to nurture and engage leads, sharing relevant content, exclusive offers and news.
Generally, the email marketing strategy is subsequent to the strategy of offering valuable content for free. Because, normally, when you offer valuable content to a potential lead, you ask for their email in exchange.
However, when you start a relationship via email, it’s crucial to track metrics like open rate, click-through rate, and conversions to hone your campaigns and improve your results.
4. Promote webinars and live streams
Another technique that has been widely used recently is webinars and live broadcasts. After all, they are excellent opportunities to showcase your expertise and create connections with your audience.
You can set aside one day a week to promote these webinars, or create unique events to sell your course after the audience participates in your webinar or live broadcast.
Often, the lead wants to take the course, but is unsure whether it is really good or not. However, after participating in one of your live sessions, they may like the way you present your ideas and interact, and thus make the decision to purchase.
Remember, however, to plan events with themes relevant to your niche and promote them on social media and via email. Analyze data such as the number of registrants, views, and interactions to improve future events.
5. Don’t dismiss targeted ads
Although organic traffic is an excellent alternative to attract an audience, it is also necessary to invest in targeted ads. Why? Simple: because there are many customers who are already more prepared to consume.
They will not be attracted to reading an article or participating in a blog, as they are already willing to buy a course or information product. So, it is to attract this audience that you must incorporate this strategy.
Paid and targeted ads on platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to reach your target audience with personalized messages and offers directly. And this brings good results.
However, don't forget to monitor campaign performance, adjusting them as necessary, and keep an eye on metrics like return on investment (ROI) and cost per acquisition (CPA).
6. Work with testimonials and case studies
Share success stories, testimonials from satisfied customers, and case studies to build credibility and trust. This strategy is effective in demonstrating the real results of your product or service.
You can do this by working on content with storytelling in videos, in which students give testimonials talking about how your content was important for their development, and the success they achieved with it.
Another idea is to include testimonials on your landing page. This activates the mental trigger of social proof in your audience, and consequently helps them decide whether to buy.
As with other strategies, it is essential to monitor metrics such as conversion rate and time spent on the page to identify the impact of these testimonials.
7. Offer seasonal promotions and discounts
Seasonal promotions and discounts encourage decision-making and increase sales. This is an old marketing strategy, but it has stood the test of time due to its effectiveness.
So, plan exclusive offers for special dates, birthdays and industry events. In short, it is important to use creativity so that the promotion is truly effective.
Nowadays, mental triggers of urgency and scarcity are often used when creating seasonal promotions and discounts, such as: “Promotion valid for two more hours only”. This helps the customer make a decision quickly.
It is also crucial to monitor sales metrics and return on investment (ROI) to assess the effectiveness of these promotional actions.
8. Develop strategic partnerships
Form alliances with companies, institutions or professionals that can complement your business and reach the same target audience. These partnerships generate joint publicity and enhance results.