Books about digital marketing: discover 5 options you need to read!
Posted: Tue Dec 03, 2024 6:37 am
One of the best ways for those seeking knowledge is through reading. That’s why we’ve written this article to show you the main books on digital marketing on the market.
Through them, you can discover fundamental techniques and strategies to boost and promote your business on the internet. After all, this is one of the best ways to consolidate your brand.
It is worth noting that digital marketing is a new and very broad market, and because of this, it is essential to constantly update yourself, especially if you want to make your business grow.
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In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
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So, without further ado, let’s talk below about the top 5 digital marketing books that you need to start reading today. Come with us!
5 best digital marketing books on the market
There are countless books that deal with digital marketing, but some of the main ones are: The Digital Marketing Bible by Cláudio Torres; Marketing 4.0 by Philip Kotler; Content Marketing by Rafael Rez; This is Marketing by Seth Godin and The Long Tail by Chris Anderson. Let's talk about each of them.
1. The Digital Marketing Bible, by Cláudio Torres
A must-read, the book “The Digital Marketing Bible” was written by Cláudio Torres, an electronic engineer graduated from ITA with a master's degree in Systems from USP and a postgraduate degree in Marketing in Sweden.
Therefore, this work is based on some of the lessons he acquired throughout his career, and the author brings some very interesting digital marketing strategies .
Among the topics covered are: the main actions, tools and media that can be used on the internet to expand your business's online communication and advertising, such as social networks like Facebook ADS, as well as Google ADS.
The book is aimed at a variety of audiences and is a true masterpiece of digital marketing, as the name suggests.
Read also:
What is follow-up? How to do follow-up in practice?
Remarketing Copy Examples to Increase Lead Conversion!
2. Marketing 4.0, by Philip Kotler
Philip Kotler is considered the Pope of Marketing. He has written several works, and one of his most recent is Marketing 4.0. It is a kind of evolution of his previous books.
This is because in Marketing 1.0, the author shows the transition from product-oriented marketing, while in the second book he gives a greater focus to the consumer. In edition 3.0, he adopts several strategies based on human values.
Finally, in the book Marketing 4.0 he narrates the transformations in the transition from traditional to digital marketing. The book then praises the paths taken by the consumer in the Information Age.
It shows which sets of metrics and marketing italy business fax list practices can be used, as well as a solid analysis of the current and future consumer, providing the information you need to stand out in the market.
3. Content Marketing – The Currency of the 21st Century by Rafael Rez
Content Marketing is one of the main strategies adopted in the digital age. And this book explains this topic in great depth. It is worth mentioning that Rafael Rez is the founder of the SEO Agency Nova Escola de Marketing.
In the book , you learn about topics such as planning, traffic, lead generation , content marketing trends, key metrics, and the best tools and practices of today.
The author shows how important it is to attract customers to your business with valuable content that is relevant to your audience. He highlights that if your company's marketing does not generate value for your audience, it is doomed to failure.
Therefore, throughout the work, you realize the power of Content Marketing , since the currency that buys people's attention today is the content offered to them.
Want to know how you can do Endomarketing in your business? Then just check out this video that we have separated below
4. This is Marketing – Seth Godin
Another book that needs to be on your bedside table is “This is Marketing” by Seth Godin. It is considered one of the best works on digital marketing today . And for good reason.
In the reading, the author says that great marketing professionals do not use customers to solve the company's problems, but rather marketing to solve other people's problems.
In other words, the work focuses on the humanization of marketing, showing how brands can build a relationship of trust with their consumers so that they can satisfy their needs and pains.
The book also shows how brands can find those consumers they want to influence by not considering them as numbers, but rather as people who have needs that need to be met.
Therefore, it is a work that focuses on the consumer. And in times when customer experience is put first, this has become a must-read book.
5. The Long Tail, by Chris Anderson
To end our list on a high note, we couldn’t fail to mention the book “The Long Tail” written by Chris Anderson. This is a term that became popular after the author of the book wrote an article on the subject.
In this work, Chris Anderson highlights how the internet has created a new universe where the total revenue from several niche products that sell little is equal to the revenue from a few products that sell a lot.
The book explores the importance of the niche market for the economy , and the strategies that can be explored on the internet to expand your presence in the digital world and, consequently, sell more products on the internet.
As you can see throughout this article, digital marketing books for beginners have the power to help managers promote their products and services in the digital age, using the newest tools available.
If you liked this article, take the opportunity to visit the EAD Plataforma blog and check out other articles like this one. And if you are looking for a solution to start offering your courses online, check out our plans. This is one of the best ways for you to stand out.
Through them, you can discover fundamental techniques and strategies to boost and promote your business on the internet. After all, this is one of the best ways to consolidate your brand.
It is worth noting that digital marketing is a new and very broad market, and because of this, it is essential to constantly update yourself, especially if you want to make your business grow.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
So, without further ado, let’s talk below about the top 5 digital marketing books that you need to start reading today. Come with us!
5 best digital marketing books on the market
There are countless books that deal with digital marketing, but some of the main ones are: The Digital Marketing Bible by Cláudio Torres; Marketing 4.0 by Philip Kotler; Content Marketing by Rafael Rez; This is Marketing by Seth Godin and The Long Tail by Chris Anderson. Let's talk about each of them.
1. The Digital Marketing Bible, by Cláudio Torres
A must-read, the book “The Digital Marketing Bible” was written by Cláudio Torres, an electronic engineer graduated from ITA with a master's degree in Systems from USP and a postgraduate degree in Marketing in Sweden.
Therefore, this work is based on some of the lessons he acquired throughout his career, and the author brings some very interesting digital marketing strategies .
Among the topics covered are: the main actions, tools and media that can be used on the internet to expand your business's online communication and advertising, such as social networks like Facebook ADS, as well as Google ADS.
The book is aimed at a variety of audiences and is a true masterpiece of digital marketing, as the name suggests.
Read also:
What is follow-up? How to do follow-up in practice?
Remarketing Copy Examples to Increase Lead Conversion!
2. Marketing 4.0, by Philip Kotler
Philip Kotler is considered the Pope of Marketing. He has written several works, and one of his most recent is Marketing 4.0. It is a kind of evolution of his previous books.
This is because in Marketing 1.0, the author shows the transition from product-oriented marketing, while in the second book he gives a greater focus to the consumer. In edition 3.0, he adopts several strategies based on human values.
Finally, in the book Marketing 4.0 he narrates the transformations in the transition from traditional to digital marketing. The book then praises the paths taken by the consumer in the Information Age.
It shows which sets of metrics and marketing italy business fax list practices can be used, as well as a solid analysis of the current and future consumer, providing the information you need to stand out in the market.
3. Content Marketing – The Currency of the 21st Century by Rafael Rez
Content Marketing is one of the main strategies adopted in the digital age. And this book explains this topic in great depth. It is worth mentioning that Rafael Rez is the founder of the SEO Agency Nova Escola de Marketing.
In the book , you learn about topics such as planning, traffic, lead generation , content marketing trends, key metrics, and the best tools and practices of today.
The author shows how important it is to attract customers to your business with valuable content that is relevant to your audience. He highlights that if your company's marketing does not generate value for your audience, it is doomed to failure.
Therefore, throughout the work, you realize the power of Content Marketing , since the currency that buys people's attention today is the content offered to them.
Want to know how you can do Endomarketing in your business? Then just check out this video that we have separated below
4. This is Marketing – Seth Godin
Another book that needs to be on your bedside table is “This is Marketing” by Seth Godin. It is considered one of the best works on digital marketing today . And for good reason.
In the reading, the author says that great marketing professionals do not use customers to solve the company's problems, but rather marketing to solve other people's problems.
In other words, the work focuses on the humanization of marketing, showing how brands can build a relationship of trust with their consumers so that they can satisfy their needs and pains.
The book also shows how brands can find those consumers they want to influence by not considering them as numbers, but rather as people who have needs that need to be met.
Therefore, it is a work that focuses on the consumer. And in times when customer experience is put first, this has become a must-read book.
5. The Long Tail, by Chris Anderson
To end our list on a high note, we couldn’t fail to mention the book “The Long Tail” written by Chris Anderson. This is a term that became popular after the author of the book wrote an article on the subject.
In this work, Chris Anderson highlights how the internet has created a new universe where the total revenue from several niche products that sell little is equal to the revenue from a few products that sell a lot.
The book explores the importance of the niche market for the economy , and the strategies that can be explored on the internet to expand your presence in the digital world and, consequently, sell more products on the internet.
As you can see throughout this article, digital marketing books for beginners have the power to help managers promote their products and services in the digital age, using the newest tools available.
If you liked this article, take the opportunity to visit the EAD Plataforma blog and check out other articles like this one. And if you are looking for a solution to start offering your courses online, check out our plans. This is one of the best ways for you to stand out.