It's a very intuitive and practical way to talk to the customer, attract engagement, generate conversion and create a valuable experience for those who follow your brand, whether you are an infoproducer, consultant or digital entrepreneur of any size or market niche.
However, it is not an action that can be done in any way or without planning. This is because inadequate settings can cause several problems, such as:
the notification sent is not in accordance with the client's interests;
the user receives many messages every day and becomes annoyed;
opt-in for notifications is not clear and causes discomfort for those who receive it.
To reduce risks and increase the chances of success, we created this complete guide on what push notifications are, how to activate them, which tools to use and how to integrate this service into your digital marketing management .
Did you like the idea? Then enjoy reading!
What is push notification?
Push notification is an automated notification sent to users who have come into contact with your brand, whether through your website, blog or social media. They must accept to receive notifications and reminders about your content and products for sale. The reminder is then displayed on the device used to access the web.
Push comes from English and means “to push” . In practice, they are not as forced or invasive as the term suggests. The triggering is done automatically, based on the preferences informed by customers when downloading an application on their smartphone or tablet, or opening the browser on their computer.
Most of the time, when accessing the site, an automatic message is displayed: “Do you want to receive browser notifications?” or “Do you want to receive notifications about news and promotions?” .
At this point, the person can accept or deny permission. Making room for this decision is mandatory.
Firstly, it is a standard found in the LGPD (General Data spain business fax list Protection Law), as you need to obtain data to send notifications. On the other hand, respecting the customer's position and acting transparently helps to improve the experience they associate with your brand.
Also read: Push and pull marketing: vital strategies to promote your course
Why is sending push notifications worth it?
The main incentive to find out what push notifications are and how to integrate this strategy into your brand's practices is the service's high level of engagement. No one can resist a notification, especially on a cell phone, which is already one of the main means of connecting to the web worldwide.
To give you an idea, more than 90% of Android users are signed up to receive push notifications , mainly because it is a factory setting on these devices.
Another interesting point is that the click-through rate for notifications can reach 15%, even higher than email marketing . Among browsers, Google Chrome is the option with the highest opt-in rate, also around 90% of users.
This data was highlighted in a report by MoEngage .
All of this greatly increases your chances of attracting, engaging and retaining customers for your business, taking advantage of the fact that people are connected to the internet all the time and always looking for something new for their daily lives.
And how does push notification work? Check it out below!
How does push notification work?
In general, the service establishes an authorized connection between its online platform and the users' device, sending short messages, which appear on the main screen of the device used.
On tablets and smartphones, they can come from the email application, browser, social media or proprietary apps. It is also possible to communicate the warnings via WhatsApp and messaging apps.
For computers, browsers such as Chrome and Firefox allow users to accept notifications, which appear on web windows as soon as they open the program. They also have the option of asking for permission when they access your website.
If you accept, your browser settings may be changed or you may be asked to provide contact information, such as your telephone number or personal email address.
Want to know how to make a presence on the internet? Read: How to create a free blog?
How to make push notification on your website?
To put this strategy into practice, you can rely on some important technologies, such as proprietary applications, which automatically integrate the function when installed on the client's device, dedicated servers or software that promotes sending the notification on your behalf.
In the case of apps, acceptance can be integrated into the user's setup process as soon as they download and open the app for the first time. This makes it easier to send push notifications via mobile devices.
The use of servers to integrate the service is normally done via API, where the access key is configured with these platforms to create a connection between your content and the client's devices.
Push notification tools, in turn, offer a shortcut for those who don't want or don't have time to do all this manual configuration. They can offer free and paid plans, depending on the customer base and the number of simultaneous strategies you want.
3 push notification tools
Since we talked about them in the topic on how to send push notifications, here are some suggestions of tools you can use to send notifications to your customers:
VWO Engage;
Web Push;
Notix.
VWO Engage
Starting with one of the most widely used push notification tools in the sector, VWO Engage , which was previously known as PushCrew, is an assertive and effective option.
The service is very complete, with the option of rich content in notifications, to boost the click rate, a high level of customization, audience segmentation and A/B testing.
It has paid plans, but you can also select the free package or request a trial of the premium versions.
Web Push
Offered by SendPulse, Web Push is a very interesting notification tool, capable of working on mobile devices, Android and iOS, and various browsers, including Chrome, Firefox, Opera and Edge.
The platform is quite flexible and can be purchased for free or with a professional plan, which costs just over R$80 per month. It also allows for A/B testing, personalization, automation, segmentation and easy opt-in configuration.
Notix
Notix has four different plans:
free : access to all features, no limit on notifications and inclusion of up to 30 thousand subscribers;
basic : this plan allows you to adjust the number of subscribers between 30,000 and 150,000. The price varies according to the quantity selected, ranging from R$30 to R$150 per month;
Monetization : This plan is unlimited and free, but your subscribers will also receive advertising messages among their notifications, for which you are rewarded;
company : this is the most robust version, for more than 150 thousand subscribers, with prices subject to negotiation directly with the platform.
Notix's features follow the same standards as other tools, with segmentation, testing, notifications on both desktop and mobile, and it allows you to easily migrate data from another service.
More interesting advantages of the platform: WordPress plugin, API integration, compatibility for using Emojis and real-time statistics.
4 push notification examples for your strategy
Now that you know what push notifications are and which tools offer this type of feature, we'll show you how you can use notifications in different ways to grab your audience's attention and increase the chance of conversion .
It is worth remembering that the copy, the text of the message, is very important for this strategy. The writing space is short, around 140 characters. In addition, it needs to have a title and body. So it is essential to plan well to create a convincing notification.
Promotion and discount
The first example of push notification we have can be seen in the promotional model, when you want to communicate a discount or special promotion to your lead base.
Imagine you’ve created your online course and want to engage your customers and create a sense of urgency to encourage action. In this case, your notification might say:
“ Learn Digital Marketing with 10% OFF
Use the coupon code MKT10 and get your discount. Only until 10/03! DON'T MISS OUT
In a nutshell, you can encourage the user to make a decision and buy your course by highlighting both lifetime benefits (marketing experience) and limited benefits (time frame to get the discount).
Motivational
Your goal may be to add value to the client's life and help them evolve, whether by learning a new language, acquiring professional skills or developing healthier habits.
In this case, push notification may be more aligned with the consulting and coaching profile:
“ You can MASTER digital marketing!
Invest in your success with distance learning. Check out our new entrepreneurship and marketing courses!”
Humorous
Humor sells and creates opportunities to develop a more friendly relationship with your leads. This is seen daily in iFood notifications, for example, which always contain a joke or play on words to capture the user's attention and encourage a new order.
