The Facebook scandal from the perspective of data use
Posted: Sun Dec 15, 2024 5:45 am
The effectiveness of Trump's advertising campaign was based on several sets of messages tailored to the target audience's knowledge. Not only in terms of age, sex or geography, but above all in terms of their deepest emotions . As any marketing professional knows, effective advertising does not appeal to reason, but to emotions: exclusivity, ambition and especially in politics, fear.
Facebook stores all kinds of interests and allows very precise bulk sms saudi arabia segmentations based on data of special sensitivity , such as religion, sex or politics. Today, within Facebook ads I created a segmentation, for example, with 350,000 male users aged 18-65, in Madrid, interested in the PP, Syria and Islam.
Facebook scandal
As surprising as it may seem, everything is legal and perfect up to this point . The problem is that Facebook has improperly exposed more than 50 million profiles for this purpose , which had been collected by the consultancy Cambridge Analytica for research purposes and which were finally sold for political promotions. The work on this huge amount of users and data was the fuel for the success of the Trump and ProBrexit campaign. In the following video, Rocio Jiménez, Data Scientist at DataCentric, explains how the data mechanism worked, as well as the keys you need to know if you want to understand this scandal.
Facebook stores all kinds of interests and allows very precise bulk sms saudi arabia segmentations based on data of special sensitivity , such as religion, sex or politics. Today, within Facebook ads I created a segmentation, for example, with 350,000 male users aged 18-65, in Madrid, interested in the PP, Syria and Islam.
Facebook scandal
As surprising as it may seem, everything is legal and perfect up to this point . The problem is that Facebook has improperly exposed more than 50 million profiles for this purpose , which had been collected by the consultancy Cambridge Analytica for research purposes and which were finally sold for political promotions. The work on this huge amount of users and data was the fuel for the success of the Trump and ProBrexit campaign. In the following video, Rocio Jiménez, Data Scientist at DataCentric, explains how the data mechanism worked, as well as the keys you need to know if you want to understand this scandal.